文化創意產業經營環境探討

The Perspective of Cultural Creative Industry Business Operation

吳慶烜(Ching-Hsuan Wu) ； 葉仲超(Jong-Chao Yeh)

《嘉南學報（人文類）》 34期 (2008/12) Pp. 806-816

https://doi.org/10.29539/CNABH.200812.0033

摘要

本研究在探討國內外文化創意產業發展，藉國外文化產業發展經驗，提出本研究認爲在國內的文化創意產業發展問題剖析，以解決文化產業經營問題。本研究所提出的解決方式包括政府的助力、商業模式、品牌故事打造、科技整合、創新整合策略、加強人才教育以及文化創意新服務，期使達成建造一個屬於文化創意產業專屬的經營環境。結論提及若能結合產官學開發屬於文化創意產業的商業模式，以知識管理進行文化傳承，達文化產業化、文化新服務氣象，開發屬於文化創意產業的核心服務概念，另外結合一套經營途徑：首先以產品創作階段爲開端；進而讓產品或服務之智慧財產權將其財產化，所強調的是無形知識資源整合，並將之商品化；最後進行商品化過程，以此爲發展文化創意產業的新服務開發途徑。另以第三部門爲學習標竿，引進國外對文化創意產業的規畫觀念以規劃國內產業環境創造競爭優勢，此爲本研究爲文探討之結論。

關鍵字

文化創意產業 ； 競爭優勢 ； 文化新服務

並列摘要

The purpose of this study is to think about the industrial features to create the advantage of competition on cultural creative industry. According to the literature review, there are several issues should be discuss and solve. The solutions include improve of government, brand establishing, technology integration, integration of innovation, enhancing education, and create new cultural service development. We provided the perspective of some idea to industries and change the current questions. This study also suggests that industries should focus on the strategies of increasing knowledge management skill to improve cultural spread and try to become more trustworthy to increase cultural new service development. In addition, for those cultural industries with new service, business should pay attention to incentives other than satisfaction to increase non-profit organizations' objective learning to engage in planning cultural park.

並列關鍵字

Cultural Creative Industry ； competitive advantage ； new cultural service development

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