- 期刊
Dynamic Capabilities with Market Orientation and Resource-Based Approaches: Empirical Research of the Over-the-Counter Drug (OTC) industry in Taiwan
並列摘要
The purpose of this article is to discuss two orientation approaches to construct dynamic capabilities-resource-based and marketing orientation-and to justify the insufficiency of the capabilities prospective to fulfill a more compete model of dynamic competitive strategy. To successfully accomplish this, with the software of LISREL, we extracted three elements of market dynamic capabilities: networking capabilities, knowledge management systematic capabilities, and informational communicational technological capabilities. In this study, we analyzed over-the-counter drugs.
被引用紀錄
郭宗賢（2007）。人力資源管理、組織學習、組織創新、知識管理能耐對組織績效關聯性之研究—以我國電子工業上市上櫃科技公司為例〔博士論文，國立臺北科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0006-0612200708201100
楊凱復（2013）。建構加盟量表用以發展品牌茶飲之加盟策略〔碩士論文，朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-2712201314042748
延伸閱讀
- 林隆儀、方業溥（2005）。A Study on the Relationship of Market Orientation, Moble Commerce Application and Organization Performance: An Example of Logistic Industry in Taiwan。Electronic Commerce Studies，3(4)，425-449。https://doi.org/10.29767/ECS.200512.0005
- 李素雲（2009）。The Empirical Study of Operation Performance after Private Equity Placement–A Perspective of Listed and OTC Companies in Taiwan〔碩士論文，中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu200900465
- 胡哲生、游志青、許逸平（2004）。An Analysis of the Strategic Relationship among R&D Portfolio Risk Levels, Research Resources Input, and Technology Sources-The Cases of Biotech & Pharmaceutical Industry in Taiwan。管理學報，21(6)，827-843。https://doi.org/10.6504/JOM.2004.21.06.07
- 劉傳華（2014）。A case study of the competetive advantage for transational genetic drug manufecturer and branded drug manufacturer- A case study of Taiwan-based MNC〔碩士論文，國立清華大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0016-2912201413543908
- 陳淑妮（2008）。The Analysis of the Pharmaceutical Industry and Competitive Strategy Formulation in Taiwan － A Case Study of a Foreign Pharmaceutical Company〔碩士論文，淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2008.00572