動態能力、服務創新與市場績效之研究－以合作金庫銀行爲例

The Relationship among Dynamic Capabilities, Service Innovation and Marketing Performance-An Empirical Study of Taiwan CooperativeBank

蔡翠旭(Tsui-Hsu Tsai) ； 林育安(Yu-An Lin)

《International Journal of Lisrel》 4卷2期 (2011/09) Pp. 1-33

https://doi.org/10.30063/IJL.201109.0001

摘要

本研究是探討動態能力程序構面、服務創新與市場績效之影響，針對合作金庫銀行台中、雲林、彰化、嘉義地區分行做問卷調查，回收的有效問卷爲452份，資料分析方法採信度分析、效度分析及LISREL線性結構模式，驗證各構面間之因果關係。經由實證分析結果，本研究獲得結論如下：1.動態能力程序的學習、重置轉換子構面對於服務創新有顯著正向影響2.服務創新對市場績效有顯著正向影響3.動態能力程序構面對於市場績效沒有顯著正向影響4.服務創新對動態能力程序的重置轉換子構面跟市場績效有中介效果

關鍵字

動態能力 ； 服務創新 ； 市場績效 ； 協調整合 ； 學習 ； 重置轉換

並列摘要

This study focused on the relationship between Dynamic Capability and Service Innovation and Marketing Performance. In this study, primary data were collected through a survey in the form of questionnaire distributed in Taichung, Changhua, Yunlin, and Chiayi areas. There were 452 valid questionnaires collected. This study adopted correlation analysis, validity analysis, and linear structural relationships (LISREL), and are used to investigate the causal relationships between the above constructs.The results of this empirical study are as follows:In the direct effect part:1. The two sub-dimensions of process, ”learning” and ”reconfiguration and ransformation” have positive and significant effect on service innovation.2. Service Innovation has a positive and significant effect on marketing performance.3. The ”process” dimension of dynamic capability has no positive and significant effect on marketing performance.In the indirect part:4. The Service Innovation has a indirect effect between The sub-dimensions of process, ”reconfiguration and transformation” and marketing performance.

並列關鍵字

Dynamic Capability ； Service Innovation ； Marketing Performance ； Coordination and Integration ； Learning ； Reconfiguration and Transformation