高中生觀賞NBA林書豪球賽者之行為模式之研究

The Research of Behavioral Tendencies Model of Those High School Students Who Spectator the NBA Game of Jeremy Lin

徐茂洲(Mao-Chou Hsu) ； 顏漢平(Han-Ping Yen)

《International Journal of Lisrel》 6卷1期 (2013/03) Pp. 24-56

摘要

本研究目的以Ajzen（1985）計畫行為理論來建構高中生觀賞NBA林書豪球賽者之行為模式。研究對象為屏東縣高中生，共獲得300份有效問卷。本研究方法以收斂信度、區別效度、CMV、交叉效度評估、以性別作群組比較模式均全等。結果：潛在變項的具有收斂效度與區別效度，並具有可接受的適配度。態度顯著影響行為傾向、行為控制知覺顯著影響行為傾向、行為控制知覺顯著影響行為等假設成立。本研究依據研究結果提出相關建議，提供業界及政府相關單位之參考。

關鍵字

運動觀賞 ； 計畫行為理論

並列摘要

The purpose of this study based theory of planned behavior on Ajzen (1985) was to construct the behavioral tendencies model of high school students who spectator the NBA game of Jeremy Lin., There was total of 300 valid questionnaires from Ping-tung County high school students. Convergence of reliability, CMV, discriminant validity, in the presence of cross validation assess gender group comparison model are congruent. Conclusion: his study found the composite reliability, which indicated that the model fitted the observed data well and with convergent validity and discriminant validity. the goodness of fit of model which showed an acceptable value of model. the Attitude and the perception behavioral control of the respondents positively affected Their behavior intentions . the perception behavioral control and behavior of the respondents positively affected Their behavior. Suggestions were made in accordance with the result of the study, it is hoped that it can serve as useful reference for government authorities and related planners.

並列關鍵字

Sport spectator ； Theory of planned behavior(TPB)