企業新倫理－不斷變化的企業規範

首段以「沒有免費的午餐」、「傑文思悖論」兩個概念說明經濟成長與增長後的代價之間的平衡，是無法逃避的難題；次段以企業非道德性神話的存在，突顯創造利潤爲目的的經濟行爲並不是與道德無關的，從事經濟活動的業主、組織必須體認倫理價值、倫理關係、倫理責任等倫理議題的不可迴避性；再以企業社會責任與SA8000的概念與發展及趨勢，見證了企業許多生產守則逐漸形成由第三者對企業進行社會責任認證的運動，企業倫理規範指標化，它反映了現代社會對企業倫理精神的一種更高要求；也反映了要求企業以更人道的方式去追求利潤的期望。末段以爵士樂－企業倫理新模式的概念期待一個公眾和企業創造了一個到處都是志願活動的世界，爵士樂模式必然會是綠色的、生態的、環保的，這是當今正在極力配合的道德企業正努力要實踐的。最後以每種文化對黃金法則的解讀做結。

關鍵字

免費的午餐；傑文思悖論；企業非道德性神話；企業社會責任； SA8000 ；爵士樂；黃金法則

並列摘要

This paper sets out to delineate the inevitability of negative aftermath resulted from economic growth, for analysis, both concepts of ”No Such Thing As Free Lunch” and ”Jevons Paradox” are used. Then, the concept of ”Myth of Amoral Business” is employed to describe the morality to the economic behavior of creating benefits. An entrepreneur must realize that ethical value, ethical relation, and ethical responsibility those issues are all necessary ingredients while conducting business affairs. Thereafter, the tendency of the corporate social responsibility and SA8000, is justified the moments of social responsibility certification by the third party, that is formed gradually by the corporate production code. Also, the indexation of business ethic mirrors the expectation on the fulfillment of social responsibility by corporate while pursuing profits. Finally, JAZZ, a new business ethic model, is utilized to explore the voluntary world created by public and corporate where abounds with ecological, and environment protected events. In conclusion, the golden rule is occupied to interpret the variety of different culture implications.