This study investigated the effects of text color and number of stroke on Chinese character identification performance. Text color significantly affected identification performance, with white letters on gray background resulting in the best identification performance and purple-on-gray the worst. It seemed that the color on the extreme of color spectrum was detrimental to identification performance. Further, luminous contrast may play an important role on the results obtained. White text resulted in the best identification performance, it also had the greatest luminous contrast. Number of stroke significantly affected identification performance. Characters with less strokes were identified better than that with more strokes.