跨越真實－臺灣棒球看球文化的蛻變

棒球為臺灣民眾心中最具代表性的運動項目，也營造出臺灣專屬的加油文化。在大螢幕直播出現後，球迷文化開始發生質變，本文目的在探討此一蛻變，背後所隱含的意義，透過意義的揭示與詮釋的方法，說明此種看球文化產生變化的脈絡歷程。結論認為：傳統看球文化追求「在場」的真實性，同時也在真實中，享受逸出現實的情緒快感；但藉由大螢幕直播，似乎正在興起「在場的不在場」看球文化。球迷將「不在場」的虛擬情境，轉化成「在場」的遊戲行動，透過心照不宣的「假裝」，玩一場多層次意義的加油遊戲。

關鍵字

球迷；看球文化

並列摘要

Thanks for the localization, professional baseball is the most representative of professional sports in Taiwan which developed a Taiwan-specific stadium culture. The purpose of this study is to investigate and rationalize the phenomena by applying the hermeneutics approach. The research concludes that: Taiwan's baseball fans pursued the excitement of ＂live games＂ and furthermore, the live excitement helped them escape from the real life in the traditional baseball stadium culture. With the presentation of the huge TV wall, the baseball fans watch the live games and programmed scoreboard which transmutes the traditional culture into a new one, so-called ＂present absence.＂ The virtual live games turn the fans' ＂absent＂ status into a ＂present＂ one which allowed the fans to cheer their teams in a pretended way.