HairMixer百變髮型搭配系統行銷企劃案

本研究係提出一個臉型與髮型搭配設計系統「HairMixer百變髮型搭配系統」的行銷企劃書。該系統係利用最新的雲端科技，於中華電信架設一個雲端資料庫，存放最新流行的髮型，並隨時更新資料庫，終端機則於開機時更新店內電腦之髮型等之相關資料，讓消費者能即時享有最新資訊。系統尚可在終端設備加裝頭皮檢測儀器，檢測顧客頭皮並將結果顯示於螢幕，提供顧客參考。因為本系統的軟體系統採軟體就是服務（Saas）的方式收費，硬體則是儘量利用店內現有的電腦設備，所以租用店家只須付月租金即可享用所有的服務。未來本系統將可以透過智慧型手機登入，讓顧客在前往美髮場所途中即可進行髮型搭配，以節省時間。本系統雖然投資金額不大，但利用公共資源與現代科技整合，固然在導入初期會有一些風險，但相信在3-5年內，本系統一定能帶領美髮業進行一波新的服務流程改革。

關鍵字

髮型搭配；雲端科技；軟體就是服務；藍海策略；綠色科技

並列摘要

The study propose a business plan of a face and hair matching system, HairMixer system, sets up a cloud database in Chunghwa Telecom using the latest cloud technology. The system can update the database by season's latest trends in hair at any time. The gallery store computer will be updated by the new data when the computers start. The consumers can instantly enjoy the latest information and can check their scalp condition by the scalp detection equipment installed on the system.Since the software charge in Saas style, and the hardware is to make full use of existing computer equipment in the shop, the customers just have to pay the lease fee to use the system. In the future, this system design can log in through the smart phone, so the customer can decide his hair style on his way to the salon places in order to save time. The amount of HairMixer system investment is small, but the use of public resources and the integration of modern technology, of course, there will be some risks during the operation, but after 3-5 years, the system must be able to lead the hair industry to go to a new service processes reform.