This Study conducted a research on how to combine the marketing coursework at the Commerce Technology and Management Department of Chihlee Institute Technology with the industrial business practice in the classrooms and summarized six rules on the effective ways to execute such teaching technique. During the two-year study period, students at the college have actively participated in all activities and have assisted with the preparation of the related research papers. There have been four papers published as the result of this study. In addition, the findings of this university and industry cooperation were presented in the classroom as "case study" along with the normal curriculum. The students who participated in this study took these research results to compete in national marketing contests and received 7 of top 3 awards.