從特色產業觀光定位台東荖葉的新可能性

特色產業觀光是許多地方面對觀光資源特色以及產業轉型時，透過豐富的在地意象規劃出可參與的觀光型態，其中包括以農業為主提供體驗生產流程的特色產業，成為大眾觀光之外，受到歡迎的觀光型態，並且使生產者有額外的業外收入。台東市、卑南鄉、太麻里鄉為台東縣種植荖葉最多的區域，生產量佔全台81％，發展出台東完整的荖葉產業鏈。儘管荖葉產業鏈具有地方特色，荖葉園相當適合發展特色產業觀光，然而因為政策因素以及對檳榔相關產業的既定觀念，使得荖葉產業鏈卻未能與觀光產業產生異業結合。本文探討台東特色產業，呈現荖葉在地化特性，探討台東荖葉做為特色產業資源的不同面向，期待可以為台東產業觀光開展另類的視野與特色產業多元發展的可能性。同時，透過這樣的歷程思索偏鄉農業社區的地方活化是否有從社區營造團隊往職業團體位移的需要。

關鍵字

荖葉；特色產業觀光；台東

並列摘要

In recent years, agriculture travel becomes a more popular journey in tourism industry. These areas developed by the attention through distinctive industrial and agricultural products with rich imagery of the ground and careful plan of illustration of production process, become popular sightseeing place and accrue to additional income to the local enterprises. Taitung, Beinan Township, and Taimali Township produce the most Betel Pepper in Taitung County, amount to almost 81% of Taiwan's production. Although Betel Pepper chain with local characteristics, Betel Pepper is quite suitable for the development of leisure agriculture and agriculture travel, but because policy factors and the preconceived notions of Betel Pepper related industries, Betel Pepper failed to produce cross-industry chain to tourism industry. This article discusses Taitung characteristic industry and agriculture focus on Betel Pepper in localization features. Further, it explores Taitung Betel Pepper as tourism resources in different aspects. It looks for Taitung industrial tourism undertaken alternative vision and the possibility of special industries diversified development. At the same time, consider rural agricultural communities and suggests that there are local activation from the team of Community empowerment to professional corporation displaced.