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數位廣告市場之競爭挑戰與應對-以程序化廣告技術為觀察

參考文獻


Alphabet Inc., Form 10-K filed to SEC, 'Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the Fiscal Year Ended December 31, 2017, at 7, https://abc.xyz/investor/static/pdf/20171231_alphabet_10K.pdf?cache=7ac82f7 (last visited Jan. 15, 2021)
Facebook Inc., Form 10-K filed to SEC, 'Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the Fiscal Year Ended December 31, 2017, at 10, http://d18rn0p25nwr6d.cloudfront.net/CIK-0001326801/c826def3-c1dc-47b9-99d9-76c89d6f8e6d.pdf (last visited Jan. 15, 2021).
OECD, Working Party No. 2 on Competition and Regulation Digital advertising markets - Background note by the Secretariat, para 3.3, http://www.oecd.org/officialdocuments/publicdisplaydocumentpdf/?cote=DAF/COMP/WP2(2020)3&docLanguage=En (last visited Mar. 29, 2021).
Australian Competition and Consumer Commission, Ad tech and ad agency services inquiry kicks off (Mar. 10, 2020), https://www.accc.gov.au/media-release/ad-tech-and-ad-agency-services-inquiry-kicks-off (last visited Dec. 21, 2020).
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