透過您的圖書館登入
IP:3.15.218.254
  • 會議論文

八卦山大佛風景區遊客休閒動機之研究

Research of Tourist Leisure's Motivation around the Buddha Statuary Area in PA-KUA Mountain National Scenicc Park

摘要


本研究目的在探討八卦山大佛風景區遊客休閒參與動機,並比較不同背景變項八卦山大佛風景區遊客休閒參與動機之差異。本研究系以八卦山大佛風景區遊客為對象,共發出315份問卷,得到有效問卷305份,以描述性統計及卡方檢定進行統計分析,研究結果發現:到八卦山大佛風景區旅遊的遊客,大多數屬於中部地區、未婚的、年輕學生,且男性多於女性;主要的休閒動機為放鬆心情及親近大自然,且不同的背景變項對休閒動機在性別、年齡、婚姻、學歷、職業及居住地存在顯著差異。本研究除對所得結果提出解釋外,並對研究結果的應用加以討論,同時對相關單位提出一些建議。

並列摘要


This study is taking for visitors leisure motivation with its diversity situation in the PA-KUA Mountain National Scenic park. Visitors as an object, total 315 questionnaires were distribute, and 305 effective questionnaires were collected. After study with the descriptive statistics and chi-square analysis were utilized for data analysis. The results are as follows: The tourist idler customer come to this area, take a large percent live around in central local area, unmarried, young student, Even the male are times than female, Mainly reason for the motives are enjoy and relax in the mood , intimate with the nature. Its also main the different background variably to the leisure motivation, with sex, the age, marriage condition, their antecedent, career and resident location. The explanations of the findings were offered and the applications of the study were discussed. Finally, some suggestions for related organization were provided.

被引用紀錄


楊世傑(2010)。消費動機、知覺價值與滿意度對再購意願之研究─以BabyBoss City職業體驗任意城為例〔碩士論文,國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-1610201315202810

延伸閱讀