提昇運動休閒企業之競爭力分析探討－以台中高爾夫球場為例

企業營利模式的重心乃在於改善企業獲利能力、經營重點，達到永續經營及提升企業的競爭力，除了為消費者提供個性化與有特色的商品及教育知識功能外，並對於消費者和市場需求做出精確與迅速的反應，同時亦要評價其滿意程度外，並加強提高顧客間互動關係，同時有效掌握顧客需求與手法改善經營環境，增加顧客感受的附加價值與服務品質，尤其在面臨同業激烈的競，經營上更要有詳盡的規劃與評估後再做層面決策；另外透過員工關係瞭解消費者的期望是有助於提高客戶對企業的滿意度，甚至於可發掘出消費者尚未滿足的潛在需求，及還未意識到的需求，如此才能夠推動其所追求的創新，而高爾夫服務業邁向服務型經濟，實質上是邁向於人才經濟境界，而服務業的價值功能是由全體員工共同創造出來，亦唯有企業與員工的密切合作才能導致更高競爭力的來源。

關鍵字

競爭力；期望；滿意度

並列摘要

The center of enterprise's commercial way lies in improving enterprise's earning capacity, managing the focal point, reach and manage and improve the competitiveness of enterprises continuously forever, besides offering the individualized and characteristic goods and educational knowledge function to consumer, and the response to the thing that consumers and market demand are made accurately and fast, also appraise it outside its satisfaction at the same time, will strengthen and improve the inter dynamic relation among customers, grasp customer's demand and tactics and improve the management environment effectively at the same time, increase additional value and service quality that the customer experiences, face same trade competing fierce especially, is it is it have exhaustive planning and make aspect make policy after the assessment even moreto have to manage; Understand through the relations of staff in addition consumers' expectation is to contribute to improving customer's satisfaction to enterprises, can even explore out the potential demand which consumers have not met yet, and the demand not realized yet, can just promote the innovation pursued by it so, and the golf service trade marches toward service economy, march toward talent's economic realm in fact, and the value function of the service trade is to create out together by the staff, also only the close cooperation between enterprise and the staff could cause the source of higher competitiveness.

並列關鍵字

Competitiveness ； Expects ； Satisfaction

國際替代計量

提昇運動休閒企業之競爭力分析探討－以台中高爾夫球場為例

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