- 會議論文
日月潭國家風景區之觀光經濟影響評估
Economic Impacts of Sun Moon Lake National Scenic Area
摘要
日月潭國家風景區優美之湖光山色及豐富的遊憩資源使其成為台灣地區最重要之旅遊景點之一，每年遊客量皆達數百萬人次，而遊客在旅程中所產生的消費而衍生出的各項直接及間接效益便會為日月潭國家風景區所在之南投地區經濟帶來正面的影響。本研究以參訪日月潭國家風景區之遊客為調查對象，於風景區範圍內各主要景點進行全年抽樣問卷調查以蒐集遊客遊程中消費金額之相關資訊，並以行政院主計處所出版之中華民國93年產業關聯程度表為基礎，利用南投地區各產業區位商數對該表進行校正後用以進行觀光產業之效益分析，以評估日月潭國家風景區遊客對南投地區經濟所產生的效益以及觀光遊憩活動對各產業之影響。結果顯示，平均一位散客能為南投地區帶來2190.4元之效益，而每一位團體遊客所產生之總效益則平均為3937.7元。以日月潭國家風景區94年推估遊客人數進行整體效益之估算，全年整體遊客之消費，估計可為南投地區帶來總計約74.06億元的經濟效益，本研究並進一步估算遊客為地方所帶來之所得效益，結果發現，民國94年到訪日月潭國家風景區之遊客其消費估計可為南投縣地區各產業部門之從業人員帶來約26.55億元之所得效益。
並列摘要
Sun Moon Lake is one of the most popular scenic areas in Taiwan. Thousands and thousands of people come to visit here every year, and tourists' expenditures contribute economic benefits to the host city, Nantou County. Objective of this study was to assess the economic impact of Sun Moon Lake National Scenic Areas (SMLNSA) on Nantou County by input-output analysis. The data were collected by the survey conducted on-site with tourists at major scenic spots of Sun Moon Lake National Scenic Area in 2005 and 2006. The National Technical Coefficients Matrix was adjusted by location quotients to derive a Local Technical Coefficients Matrix of Nantou County and was used in this study. The results show that average expenditure during the trip is 1810.3 NTD per individual traveler and brings 2190.4 NTD economic impacts, and per group traveler spends 3231.1 NTD and brings 3937.7 NTD. The results of I-O analysis also indicate that tourists' expenditure generates 7.406 billion NTD of economic impacts and 2.655 billion NTD of income. These results reveal that SMLNSA brings huge economic benefits to the host city every year.