東部地區文化產業發展策略－以地方文化館及產業知識詮釋、應用為例

The Strategies of Development of the Cultural Industry on the East Taiwan-By the Case Study and the Interpretation of the Knowledge of the Cultural Industries

張家銘

《臺灣地方鄉鎮觀光產業發展與前瞻學術研討會論文集》 2008年度 (2008/05) Pp. 53-62

https://doi.org/10.29938/TWTOURISM.200805.0053

摘要

東部地區文化產業近年來蓬勃發展，皆不乏地域文化產業再現魅力的案例可供探討。地方文化館對外，可轉化成一種地域文化魅力的「觀光館」，對內，更可凝聚成對地方的認同感和參與感的「學習館」，以台東鄉鎮文化館的經營經驗來看，具產業市塲營運的內本鹿布農文化館開創了新的經營模式，其他地方文化館在文化產業與鄉村的深度旅遊則呈現多元的面貌，教育部近年來「縮減偏鄉數位機會落差計畫」及「各縣市數位機會輔導」等計畫的推動，突顯東部文化產業透過無遠弗屆的網路平臺於當代全球化的架構中，可以思索及值得分享的行銷發展策略。本文透過文獻回顧從地方文化產業中博物館的發展趨勢、及國內地方產業知識詮釋及應用之個案爲例，進一步來探究地方文化館以文化產業知識詮釋做爲文化想像及地方鄉村旅遊－「文化產業」發展的可能性。

關鍵字

鄉村旅遊 ； 文化產業 ； 地方文化館

並列摘要

In recent years, the development of the cultural industry of the East Taiwan has been rapidly very well. There were so many cases deserved to share their experiences for the achievement of the local cultural industry. For the domestic use, the community museum in the rural county could be transform into ”cultural learning center”, to promote the identification and involvement about the local area. On the other hand, the community museum could be turn into the ”tour-oriented facility”.
According to the experiences to promote the tourism by the Bu-Non museum in the Taitung county, a new model was created by them for their successful management with the business market. However, does this experience provide a useful model for the other community museums to promote their tourism and the interpretation of the knowledge with the local cultural industries? The ”Digital Opportunity Center” leaning projects by Ministry of the Education to shorten the gap between the city and county has been promoted to create a internet platform at a global level. It provides a useful strategy with marketing of the cultural industries.
This paper aims to investigate the tendency of the development of the community museum in our county and the case-study of the interpretation of the local cultural industries by the literature review. This study suggests four strategies and the possibility for the development of the rural tourism through the interpretation of the local cultural industries.

並列關鍵字

Rural tourism ； cultural industries ； community museum