線上音樂使用意願之分析－以KKBOX為例

The User Intention Analysis of on-line music-A Case Study of KKBOX

黃信傑 ； 紀文義

《南臺灣資訊科技與應用研討會》 2007年 (2007/05) Pp. 199-206

https://doi.org/10.29684/NANTAIWANZ.200705.0199

摘要

自從網際網路越來越發達後，有很多的商品都已經邁向電子商務這方面來進行，包括音樂這項產品也逐漸從實體商店漸漸地在網路上販賣了起來。但數位音樂的崛起並沒有活絡整個音樂市場，反之接踵出現不少的問題，如：著作版權，非法音樂下載猖獗等，使得線上音樂市場的銷售並不如預期的好。基於以上理由，本研究以線上音樂業者－KKBOX的消費族群為研究對象，利用科技接受模式對其研究對象做問卷之調查，再針對其問卷結果，來探討其影響消費者購買數位音樂意願之原因，最後依據研究的分析結果，提出建議供線上音樂業者之參考。

關鍵字

科技接受模式 ； 數位音樂 ； 著作權知識

並列摘要

Since the internet becomes more and more popular, there has been many types of merchandise on the internet, including music. However the emergence of the on-line music does not activate the market and there are many problems occured, such as copyright and illegal download of music. These problems cause the sale of on-line music not as good as expected. For these reasons, this study aims at people who consume KKBOX with the Technology Acceptance Model, and discuss the reasons why thoses consumers using the on-line music. According to the result of the analysis, we will provide suggestions for the on-line music shop.

並列關鍵字

Technology Acceptance Model ； Digital Music ； Copyright Knowledge