This study explored visitors' perceptions of the association between relationship investment and relationship quality in leisure farm. Visitors in Kaohsiung Xiao-gong leisure area were selected as empirical population. A questionnaire survey was conducted and totally 348 valid questionnaires were received. The results indicated that there is a good reliability and validity of our survey instrument; the proposed model was valid and had a highly explaining power. The association between relationship investment and relationship quality was strongly significant. Interpersonal communication was a better predictor for relationship quality and had a higher impact on satisfaction. Finally, theoretical applications and managerial applications were offered based on the results of our study.