Although a few articles which posed web service quality to the impacts of technology by reluctant interacting were discussed from all of the stance of consumer, academic, and practical fields, technology-based service quality and perceived value have never yet received collectively the opportunities of cross-reference they deserved. The purpose of this research is to identify whether factors maybe exist and impact on perceived value simultaneously. Based upon the literatures and inference of significant impact on perceived value in related domains, this study demonstrated a series of propositions. In addition, conceptual framework was leaded for better explaining consumer behavior under technology-based service encounter. Finally, this study suggests that further researches should be achieved by quantitative approach in order to apply to practical fields.