“新農村建設”目標下，鄉村旅遊規劃目標導向論－潼南縣東升茶山休閒農業園規劃實踐

本文結合潼南縣東升茶山休閒農業園的規劃實踐，探討當前中國（大陸）鄉村旅遊規劃的目標導向問題。本文認為「建設社會主義新農村的有效途徑之一」是當前中國（大陸）鄉村旅遊規劃的導向目標，也是中國（大陸）鄉村旅遊在特殊歷史背景下的特殊使命。其規劃開發的目標具有「二元」性質。但我們在更加關注宏觀目標（建設社會主義新農村）的同時，在規劃的理念、方法論、處理好相關各種資源條件關係的同時，要首先處理好「二元目標」二者之間的關係，充分尊重鄉村旅遊開發的原理、規律與原則。也即是說要理智地認識到「二元目標」的因果聯繫，方能支撐起宏觀目標的實現。

關鍵字

鄉村旅遊；二元目標；目標導向；規劃

並列摘要

The purpose of this study is to discuss the orientation problem of rural tourism planning in Mainland China based on the case of leisure farm planning of Dongsheng tea moutain in Tongnan county, Chongqing. It is the aims of rural tourism plan and the mission of rural tourism development under the specific situation in china mainland that the effective way of new village construction is rural tourism developing. The aims of rural tourism planning have two directions. While paying attention to macro aim of new village construction and the relationship between mission and method of tourism planning, dealing well the relevant resources conditions, we must firstly settle down with the relationship of dual objectives of rural tourism planning, abiding by the laws of rural tourism planning. Fully understanding the causal relationship of dual objectives can create a foundation of realization of macro objective of rural tourism development.