研究目的在探討網球俱樂部之現況。本研究以便利抽樣於2020年2月22日至3月10日,針對新店市胡娜碧潭網球俱樂部、大新店網球俱樂部與小碧潭網球聯誼會等三間網球俱樂部各100位元參與者為研究物件進行問卷填答,共計施測300份問卷,共計有效樣本數為288份,有效問卷回收率為96.0%。回收資料先以SPSS進行描述性統計瞭解樣本之社經背景資料分佈情形,再以Amos統計軟體進行結構方程模式檢驗服務品質、滿意度與忠誠度模式。結果顯示:網球俱樂部服務品質、滿意度與忠誠度模式均符合統計檢驗標準,而網球俱樂部消費者樣本中男性、已婚、51歲以上為主;服務品質對滿意度有顯著影響;服務品質與滿意度對忠誠度有顯著影響。本研究根據研究結果提出提升網球俱樂部服務品質及滿意度之建議,期望能提供網球俱樂部營運及未來相關研究參考之用。
The purpose of this study is to explore the current situation. From February 22, 2020 to March 10, 2020, a total of 300 questionnaires were used on each 100 participants from Huna Bitan Tennis Club, Daxindian Tennis Club and Xiaobitan Tennis Fellowship, the number of valid samples was 288 and the valid questionnaire rate is 96.0%. The SPSS was adopted to analyze the collected questionnaire data in order to discover the distribution of social and economic background data, then Amos statistical software was adopted to carry out structural equation modeling in order to test the service quality, satisfaction and loyalty model. The results show that the tennis club service quality, satisfaction and loyalty model all met the statistical test criteria. While the tennis club consumer samples are mainly 51 years old or above married males. Service quality had a significant effect on satisfaction; service quality and satisfaction had a significant effect on loyalty. Based on the results of this study, we propose suggestions to improve the service quality and satisfaction of tennis clubs, and hope to provide reference for the operation of tennis clubs and related research in the future.