Based on the Theory of Planned Behavior Ajzen (1985) as the theory background, The research purpose was to examine the measurement invariance of the model between male and female audience. With purposive sampling, 318 effective samples were collected for descriptive statistical analysis Samples were analyzed with SPSS for Windows 12.0, and the cause and effect relationships within the model were examined through a Structural Equation Modeling (SEM) by AMOS19. The study results found (1).There has been no variance between the covariance matrix and sample covariance matrix; (2).The attitude , subjective norm and perceived behavioral control of the respondents positively affected their behavior intentions (3).Multiple- group analysis that male and female audiences evaluated their model , and relative comparison showed no significant difference in measurement weight, structural weights, structural covariances, structural residuals, measurement residuals.