量化自我概念、抵抗誘惑與自我控制之研究─以完成碩士論文之目標為例

Quantified Self, Resistance to Temptation, and Self-Control: Taking the Goal of Completing Master Thesis as an Example

陳冠學(Kuan-Hsueh Chen)

指導教授 ： 黃恆獎

國立臺灣大學/管理學院/國際企業學研究所/碩士(2014年)

https://doi.org/10.6342/NTU.2014.10713

摘要

人的一生有眾多目標需要追尋，為了提高達成的可能性，大家往往會藉由一些方法來監督管控自己，近年來興起的量化自我運動，無非是人們為了成就目標而自我控制的方法之一，有鑒於量化自我是從實務界而來，過去並無相關學術研究作過實證，因此本研究欲以量化自我概念為因子加入模型，並參考其他文獻，放入抵抗誘惑與可能影響自我控制之變數，以建立模型、探討變數間的關係並驗證其對增加行為的控制是否有效。

本研究採問卷調查法，共收集262份有效問卷，並以LISREL軟體分析之。研究結果顯示：知覺可欲性、知覺可行性與主觀規範對量化自我為正向相關，知覺可欲性和主觀規範對抵抗誘惑也呈正向相關，而量化自我與抵抗誘惑對行為控制效能亦呈正向關係，公開資訊的干擾效果則不顯著。

根據本研究結果，任何欲達成某一目標，如減肥、存錢、規律運動等，或協助他人達成目標者，均可了解造成自我控制行為的因素，並得以藉量化自我與抵抗誘惑兩種方式來提高對行為的控制力，其中量化自我的影響力又更加明顯，而最後本研究也針對未來的研究方向提出建議，以為讀者後續相關研究的切入點。

關鍵字

自我控制 ； 量化自我 ； 抵抗誘惑 ； 知覺可欲性 ； 知覺可行性 ； 主觀規範 ； LISREL

並列摘要

Many goals need to be pursued in people’s life. To increase the probability of achievement of goals, everyone will use some ways to regulate and control oneself. The movement of quantified self which is one of the self-control ways to achieve people’s goals has been developed in recent years. Given quantified self is not coming from the theory, there is no empirical research in past academic field. That’s why this study tried to develop the concept of quantified self, and regarded it as one factor in the model. Besides, according to the past literatures, we found resistance to temptation and other variables that may affect self-control to put in the model. At the same time, we explored the relationships between the variables and verified the effects of those variables on behavior control.

This study conducted survey by a questionnaire, used LISREL program to evaluate and examine the causes and effects. Our theory and evidence from an effective sample of 262 people who took the goal of completing master thesis before suggested that the effects of perceived desirability, perceived feasibility, and subjective norm on quantified self were positive and significant, the effects of perceived desirability and subjective norm on resistance to temptation were positive and significant, and the effects of quantified self and resistance to temptation on behavior control efficacy were also positive and significant. However, public information had no significant influence on the effects of quantified self and resisted temptation on behavior control efficacy.

The findings of this study provided every practitioner who wants to achieve the goals, such as weight loss, money saving, and regular exercise, or anyone who assists others to achieve the goals with the understanding of the factors which affect self-control and applying quantified self and resistance to temptation to have more control over the behavior. It should not be neglected that the influence of quantified self on behavior control is much bigger than resistance to temptation. Finally, a discussion of the theoretical ambiguity led to suggestions for future research.

並列關鍵字

Self-control ； quantified self ； resistance to temptation ； perceived desirability ； perceived feasibility ； subjective norm ； LISREL

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