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研究生: 沈郁廷
Shen, Yu-Ting
論文名稱: 從電腦自我效能到知識分享行為:即時通訊使用強度與社會資本的中介效果
From Computer Self-efficacy to Knowledge Sharing Behavior: The Mediating Roles of Instant Messaging Use Intensity and Social Capital
指導教授: 陳怡靜
Chen, Yi-Ching
學位類別: 碩士
Master
系所名稱: 科技應用與人力資源發展學系
Department of Technology Application and Human Resource Development
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 96
中文關鍵詞: 社群媒體電腦自我效能即時通訊使用強度社會資本知識分享行為
英文關鍵詞: social media, computer self-efficacy, instant messaging use intensity, social capital, knowledge sharing behavior
DOI URL: http://doi.org/10.6345/NTNU201900301
論文種類: 學術論文
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  • 社群媒體的即時通訊功能成為現今組織中主要的知識分享管道,因此,本研究旨在探討電腦自我效能到知識分享行為的影響歷程,並以社會認知理論與社會資本理論為基礎,試圖了解即時通訊使用強度與社會資本作為中介效果進行詮釋。研究對象為使用社群媒體的在職工作者,並運用問卷調查法在兩個時間點蒐集資料,共計完成212份的有效問卷,並運用階層迴歸的方式進行假設驗證。從研究結果中得到以下結論:(1)電腦自我效能對即時通訊使用強度具有正向影響(2)即時通訊使用強度對社會資本具有正向影響(3)電腦自我效能並會透過即時通訊使用強度的中介效果,進而影響社會資本(4)社會資本對知識分享行為具有正向影響(5)即時通訊使用強度會透過社會資本的中介效果,進而影響知識分享行為。

    Social media has become the main knowledge sharing tool. Based on social cognitive theory and social capital theory, this study attempts to explore the influence process of computer self-efficacy to knowledge sharing behavior and understand how instant messaging use intensity and social capital can influence the relationship between them. We distributed the questionnaires to 212 employees at two time points. Hypotheses were analyzed by hierarchical regression. The results showed that (1) Computer self-efficacy is positively related to instant messaging use intensity. (2) Instant messaging use intensity is positively related to social capital. (3) Instant messaging use intensity is mediated relationships between computer self-efficacy and social capital. (4) Social capital is positively related to knowledge sharing behavior. (5) Social capital is mediated relationships between instant messaging use intensity and knowledge sharing behavior.

    中文摘要 i ABSTRACT ii 目 錄 iii 表 次 v 圖 次 vi 第一章 緒 論 1 第一節 研究背景與動機 1 第二節 研究目的 6 第三節 名詞解釋 7 第二章 文獻探討 9 第一節 社群媒體 9 第二節 電腦自我效能 14 第三節 社會資本 17 第四節 知識分享 21 第五節 各個變項之關係探討 28 第六節 研究架構與假設 35 第三章 研究設計與實施 37 第一節 研究方法 37 第二節 研究工具 38 第三節 資料處理與分析 43 第四章 研究結果 47 第一節 敘述性統計 47 第二節 測量模式分析 50 第三節 相關分析 54 第四節 假設驗證 57 第五章 結論與建議 63 第一節 研究結論 63 第二節 學術貢獻與實務意涵 69 第三節 研究限制與未來研究建議 75 參考文獻 77 一、 中文部份 77 二、 外文部份 77 附錄一 問卷內容 89

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