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研究生: 施懿容
SHIH, Yi-Rong
論文名稱: 健身運動參與者知覺風險與滿意度關係之研究-以知覺價值為中介變項
A Study of the Relationship between Perceived Risk and Satisfaction of Exercise Participants- Perceived Value as a Mediating Variable
指導教授: 鄭志富
Cheng, Chih-Fu
口試委員: 鄭志富 印永翔 楊志顯
口試日期: 2021/06/25
學位類別: 碩士
Master
系所名稱: 體育學系
Department of Physical Education
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 98
中文關鍵詞: 知覺風險知覺價值滿意度
英文關鍵詞: perceived risk, perceived value, satisfaction
研究方法: 調查研究
DOI URL: http://doi.org/10.6345/NTNU202101113
論文種類: 學術論文
相關次數: 點閱:80下載:0
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  • 謝辭 i 中文摘要 ii 英文摘要 iii 目次 v 表次viii 圖次 x 第壹章 緒論 1 第一節 研究背景1 第二節 研究目的 5 第三節 研究問題 5 第四節 研究範圍與限制 6 第五節 名詞操作性定義 7 第貳章 文獻探討 9 第一節 健身運動之相關研究 9 第二節 知覺風險之相關理論與研究 15 第三節 知覺價值之相關理論與研究 23 第四節 滿意度之相關理論與研究 31 第五節 知覺風險、知覺價值、滿意度之相關研究 36 第六節 本章總結39 第參章 研究方法43 第一節 研究架構 43 第二節 研究假設 44 第三節 研究流程 45 第四節 研究對象及實施程序 46 第五節 研究工具設計 48 第六節 信度與效度評鑑 52 第七節 資料處理與分析 57 第肆章 結果與討論 59 第一節 健身運動參與者樣本結構結果分析 59 第二節 知覺風險、知覺價值、滿意度現況分析 63 第三節 知覺風險、知覺價值、滿意度相關分析 67 第四節 知覺價值與知覺風險對滿意度之迴歸分析 70 第伍章 結論與建議 77 第一節 結論 77 第二節 建議 79 參考文獻 81 一、中文文獻 81 二、英文文獻 85 附錄 95 附錄一 95

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