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研究生: 陳佳安
Chen, Chia-An
論文名稱: 運用資料探勘於自動化色彩語意分析之研究
Automatic Analysis of Color Semantic by Data Mining Techniques
指導教授: 周遵儒
Chou, Tzren-Ru
學位類別: 碩士
Master
系所名稱: 圖文傳播學系
Department of Graphic Arts and Communications
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 95
中文關鍵詞: 色彩語意資料探勘卷積神經網路色彩量化
英文關鍵詞: Color Semantics, Data Mining, Convolutional Neural Network, Color Quantization
DOI URL: http://doi.org/10.6345/THE.NTNU.DGAC.007.2019.F05
論文種類: 學術論文
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  • 電腦科技與資料科學的發展,促使色彩分析方式產生轉變,運用機器學習理論解讀色彩語意。透過跨領域技術整合,將色彩語意分析與實務應用引入更有效率、更低成本的分析方法,為本研究最具價值之處。本研究提出一個全新的色彩語意分析方法,配合網路大數據、卷積神經網路以及改良式中位切割演算法等資料探勘方式,分析詞彙的色彩意象,得出詞彙具體的對應RGB值;再依據調和配色理論,自動產出配色組合。最後透過問卷調查,評估色彩語意分析方法實際應用的可行性。
    研究結果顯示,本研究提出之色彩語意分析方法,符合過去文獻與問卷調查之結果,並能找到詞彙對應之色彩趨勢,可省卻心理實驗的時間與人力成本,並且更有彈性。透過將調和配色理論數值化定義,產出之兩組配色應用設計(相似配色、補色配色),不僅能在短時間內產出大量色彩組合,且相較於人們依照直覺的配色,此方法更為客觀。將兩組配色應用設計之色彩組合與配色網站Adobe CC使用者配色比較詞彙之間的符合程度,其中一組符合程度稍差,另一組符合程度則與使用者提出的色彩組合相近,顯示此配色方法雖尚不及人為的配色操作,但仍具有極大發展與進步空間。

    The methods of color analysis have changed because of the development of computer technology and data science; many studies use data mining techniques to interpret the color image of semantics. The most valuable aspect of this research is introduce new technologies to enable color semantic analysis in a more efficient and cost-effective way. This study proposes a new color semantic analysis method, which is combined with big data from internet, convolutional neural network and modified median cut quantization to analyze the color image of semantic and obtain the corresponding RGB value of vocabulary. By formulating a quantization algorithm based on the rules of colour harmony, the color combination is generated automatically. Finally, the feasibility of the color semantic analysis method is evaluated through questionnaire survey.
    The results show that the analysis method proposed in this study can meet the results of past literature and questionnaire survey, and find the color trend corresponding to the vocabulary. By formulating quantization algorithm based on the rules of color harmony, we produce two sets of color combinations as samples. Compared the degree of conformity with human samples, one of our sample group is slightly worse, and the other sample group is similar to the color combination proposed by human, more than half of the people think that the samples and vocabularies feel in line with each other.

    摘要 i Abstract ii 目錄 iii 圖目錄 v 表目錄 vi 第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 3 第三節 研究範圍與限制 3 第四節 研究流程 4 第五節 名詞釋義 5 第貳章 文獻探討 6 第一節 色彩語意 6 第二節 資料探勘技術 22 第三節 文獻探討小結 31 第參章 研究方法 32 第一節 研究架構 32 第二節 研究方法 32 第三節 研究對象 33 第四節 研究設備與工具 34 第五節 研究實施 37 第六節 資料處理與分析 43 第肆章 研究結果與討論 44 第一節 受測者背景之敘述統計 44 第二節 色彩語意分析結果 46 第三節 配色應用設計與評估結果 51 第四節 研究討論 71 第伍章 研究結論與建議 76 第一節 研究結論 76 第二節 研究建議 78 參考文獻 80 附錄一、色彩形容詞與感知強度指標之研究結果節錄 87 附錄二、色彩語意分析問卷 88 附錄三、26組詞彙之網路圖片樣本 91 附錄四、網路圖片焦點色問卷統計結果(單位:次數) 94

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