簡易檢索 / 詳目顯示

研究生: 江宗懋
Jiang, Zong-Mao
論文名稱: 電腦維修與運送供應鏈服務之多目標服務研究
Research on Multi-objective Supply Chain Service of Computer Maintenance and Transportation
指導教授: 劉書助
Liu, Shu-Chu
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系所
Department of Management Information Systems
畢業學年度: 107
語文別: 中文
論文頁數: 51
中文關鍵詞: 多目標服務模式粒子群演算法供應鏈整合物流運送
外文關鍵詞: Multi-objective service model, Particle swarm optimization, Supply chain integration, Logistics
DOI URL: http://doi.org/10.6346/NPUST201900321
相關次數: 點閱:11下載:0
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統
  • 維修服務中心的運作形成一個服務供應鏈,而這個供應鏈主要賣的產品就是維修與運送服務。
    供應鏈管理為現代流通方式提供了一種創新形式。即在供應鏈中,上下游企業形成了聯盟,因此它們的關係是相對穩定的。它們通過即時資訊分享,形成雙贏關係,實現社會資源的最佳配置,降低社會總的成本並且提高了各企業和整個供應鏈及全社會的效益。
    本研究先行透過問卷調查以及迴歸分析得出價格接受機率,透過模擬與粒子演算法尋求最佳單位利潤及滿意度以及比較服務與物流整合的前後是否能為企業帶來更大的利潤。
    研究顯示在整合前後之單位利潤有明顯上升,爾後藉由敏感度分析訂單平均到達率與服務範圍變動找出影響利潤的敏感因素,而訂單到達時間的縮短易導致產能不足而棄單,造成利潤與滿意度下降;服務範圍的擴大易導致產能不足棄單之外也會讓成本提升造成利潤下降。

    The operation of the service center forms a service supply chain, whose main products are maintenace and delivery services.
    Supply chain management provides an innovative form of modern circulation.
    In the supply chain, upstream and downstream companies become alliances, so their relationship is relatively stable. They create a win-win relationship through instant information sharing, which allows the companies optimally allocating social resources, reducing the total cost of society and improving the benefit of enterprises, the supply chain and society as a whole.
    This study firstly used questionnaires and regression analysis to determine the probability of price acceptance, seeking the best unit profit and satisfaction through simulation and particle algorithms, and comparing whether service and logistics integration can bring greater profits to the enterprise.
    The research shows that the unit profit before and after the integration has increased significantly. Then, by sensitivity analysis, the average arrival rate of the order and the change of the service scope are used to find the sensitive factors affecting the profit, and the shortening of the arrival time of the order is likely to lead to insufficient capacity and abandonment, resulting in profit. And the decline in satisfaction; the expansion of the scope of services is likely to lead to insufficient capacity to abandon the single-handedly, which will also lead to a decrease in profits due to cost increases.

    摘要 II
    Abstract III
    誌謝 V
    目錄 VI
    圖目錄 VIII
    表目錄 IX
    第1章 緒論 1
    1.1 研究背景與動機 1
    1.2 研究目的 2
    1.3 研究範圍與限制 3
    1.4 研究流程 5
    第2章 文獻探討 6
    2.1 供應鏈的定義與一體化 6
    2.2 運送服務模式 7
    2.2.1 服務便利性 8
    2.2.2 顧客滿意度 10
    2.3 粒子群演算法 11
    第3章 研究方法 14
    3.1 建置粒子群演算法 15
    3.1.1 初始化參數 15
    3.1.2 估算粒子的適應函式值 16
    3.1.3 粒子更新移動 16
    3.2 模擬流程 16
    3.2.1 訂單參數調整 18
    3.2.1.1 市場問卷調查 18
    3.2.1.2 訂單參數調整-預測模型的評估 20
    3.2.1.3 訂單參數調整-迴歸分析預估未知價格接受機率 21
    3.2.2 評估利潤計算方式 22
    第4章 服務模式驗證 24
    4.1 服務模式整合前後之差異 28
    4.2 訂單平均到達時間的影響 32
    4.3 服務範圍的影響 35
    第5章 結論 40
    5.1 未來研究建議 40
    參考文獻 41
    中文文獻 41
    英文文獻 42
    附錄 45
    附錄一 問卷內容 45
    附錄二 問卷調查結果 48
    作者簡介 52

    1. 林有俊(2010),電腦產品維修服務業差別定價之研究,國立屏東科技大學資訊管理系所碩士論文。
    2. 許嘉霖、陳穆臻、楊宜晴、鍾榮欽(2006),台灣宅配服務品質之研究,中華民國品質學會第42屆年會暨第12屆全國品質管理研討會。
    3. 陳家祥、許吉男、張厚瑩(1999),台灣零售通路供應鏈管理應用特性與展望,國際物流研討會論文集,pp.144-151。
    4. 劉艷秋、張一蘭(2006),B2C電子商務物流配送模式研究。
    5. 戴嬡坪、蕭秀貞、張立潔、張鈺欣、張玉玲(2005),台灣專業型宅配公司個案之比較研究。
    6. 韓復華、朱佑旌、林致瑄(2016),粒子群最佳化巨集啟發式方法求解多貨艙車輛路線問題之研究,運輸計劃季刊, 45(2), 101-131。

    英文文獻
    7. Armistead, C., & Mapes, J. (1993). The impact of supply chain integration on operating performance. Logistics Information Management, 6(4), 9-14.
    8. Berry, L. L., Seiders, K., & Grewal, D. (2002). Understanding service convenience. Journal of marketing, 66(3), 1-17.
    9. Bitner, M. J. (1990). Evaluating service encounters: the effects of physical surroundings and employee responses. Journal of marketing, 54(2), 69-82.
    10. Brown, L. G. (1990). Convenience in services marketing. Journal of Services Marketing, 4(1), 53-59.
    11. Cardozo, R. N. (1965). An experimental study of customer effort, expectation, and satisfaction. Journal of marketing research, 2(3), 244-249.
    12. Choi, T. Y., & Rungtusanatham, M. (1999). Comparison of quality management practices: across the supply chain and industries. Journal of Supply Chain Management, 35(4), 20-27.
    13. Cronin Jr, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76(2), 193-218.
    14. Davis, M. M., & Vollmann, T. E. (1990). A framework for relating waiting time and customer satisfaction in a service operation. Journal of Services Marketing, 4(1), 61-69.
    15. Eberhart, R., & Kennedy, J. (1995). A new optimizer using particle swarm theory. In MHS'95. Proceedings of the Sixth International Symposium on Micro Machine and Human Science (pp. 39-43).
    16. Jacob, R. (1994). Why some customers are more equal than others. Fortune, 130(6), 215-220.
    17. Kotler, P. (1994). Analysis, planning, implementation and control. Prentice Hall International.
    18. Lambert, D. M., & Stock, J. R. (1993). Strategic logistics management (Vol. 69). Homewood, IL: Irwin.
    19. Murphy, K. R., Philbin, T. A., & Adams, S. R. (1989). Effect of purpose of observation on accuracy of immediate and delayed performance ratings. Organizational Behavior and Human Decision Processes, 43(3), 336-354.
    20. Reichheld, F. F., & Sasser, W. E. (1990). Zero defeofions: Quoliiy comes to services. Harvard business review, 68(5), 105-111.
    21. Reynolds, C.W. (1987). Flocks, herds and schools: A distributed behavioral model.Paper presented at the Proceedings of the 14th annual conference on Computer graphics and interactive techniques.
    22. Saccani, N., Johansson, P., & Perona, M. (2007). Configuring the after-sales service supply chain: A multiple case study. International Journal of production economics, 110(1-2), 52-69.
    23. Seiders, K., & Berry, L. L. (1998). Service fairness: What it is and why it matters. Academy of Management Perspectives, 12(2), 8-20.
    24. Shin, H., Collier, D. A., & Wilson, D. D. (2000). Supply management orientation and supplier/buyer performance. Journal of operations management, 18(3), 317-333.
    25. Taylor, S. (1994). Waiting for service: the relationship between delays and evaluations of service. Journal of marketing, 58(2), 56-69.
    26. Woodside, A. G., Frey, L. L., & Daly, R. T. (1989). Linking sort/ice anlity, customer satisfaction, and behavioral intention. Journal of health care marketing, 9(4), 5-17.

    無法下載圖示 校外公開
    2024/08/05
    QR CODE