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研究生: 潘秋月
Pan, Chiu-Yueh
論文名稱: 服務品質與顧客滿意度-以屏東縣某日間照顧中心為例
The Effect of Service Quality on Customer Satisfaction-A Day Care Center in Pingtung as an Example
指導教授: 趙雨潔
Chao, Yu-Chieh
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階經營管理碩士在職專班
Executive Master of Business Administration
畢業學年度: 108
語文別: 中文
論文頁數: 152
中文關鍵詞: 長期照顧日間照顧服務品質PZB模式滿意度
外文關鍵詞: Long-Term Care, Day Care, Service Quality, PZB Model, Satisfaction
DOI URL: http://doi.org/10.6346/NPUST202000258
相關次數: 點閱:58下載:9
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  • 行政院國家發展委員會推估2026年邁入超高齡社會,老年人口比率將達 20%。故台灣推展長期照顧十年計畫因應長期照顧之需求。本研究主要在探究屏東縣某日照中心服務品質與顧客滿意度,探討之間的關聯性。研究對象以目前或曾經接受過日間照顧之家屬為研究對象,研究資料取自該中心103年至109年曾經或目前使用者之家屬,以立意取樣作為抽樣方法,蒐集有效樣本123份。
    以Parasuraman, Zeithaml and Berry(1985)所提出的服務品質概念模式為架構,運用Service Quality量表對使用者家屬進行測量,並將服務品質區分為結構面、過程面和結果面。預測結果可供政府及長期照顧服務相關單位參考。


      The National Development Committee of the Executive Yuan estimates that it will enter a super-aged society by 2026. The ratio of the elderly population will reach 20%. Therefore, Taiwan has implemented a Ten-Year Long-Term Care Plan 2.0 torespond the needs of long-term care. The research aims to explore the relationship betweenservice quality and satisfaction of a day care center in Pingtung County.

      The subjects of the study are individuals whose family membershad orhave received day careservice from 2014 to 2020in the center. The purpose sampling method was used to collect 123 valid samples.

      Based on the conceptual model of service quality proposed by Parasuraman, Zeithaml and Berry (1985), the Service Quality scale is used to measure the service quality level and satisfication level of family members of the users, and the service quality is divided into structural, process and results. The forecast results can be used for reference by the government and relevant units of long-term care services.

    目錄
    第壹章緒論 1
    第一節研究背景 1
    第二節研究動機 7
    第三節研究問題 10
    第四節研究目的 15
    第五節研究流程 17
    第六節名詞解釋 19
    第貳章文獻探討 21
    第一節長期照顧 21
    第二節日間照顧 27
    第三節服務品質 45
    第四節滿意度 68
    第參章研究設計 74
    第一節研究架構 74
    第二節研究假設 77
    第三節變數的操作性定義 82
    第四節問卷設計 84
    第五節資料蒐集及分析方法 88
    第肆章資料分析 93
    第一節信度分析 93
    第二節問卷樣本結構與敘述統計分析 95
    第三節樣本資料對研究變項之t檢定分析 1044
    第四節樣本資料對研究變項之單因子變異數分析 107
    第五節樣本資料對研究變項之Pearson相關分析 114
    第六節樣本資料對研究變項之迴歸分析 115
    第七節研究假設與實證研究結果 117
    第伍章結論與建議 118
    第一節結論 118
    第二節研究建議 121
    第三節研究限制 127
    第四節對後續研究的建議 128
    參考文獻 129
    附錄一:問卷調查表 145
    附錄二:表2.2長期照顧服務類型 148
    附錄三:表2.3長期照顧十年計畫1.0與長期照顧十年計畫2.0之差異表 150
    作者簡介 153

    圖目錄
    圖 1.1高齡化時程 2
    圖 1.2研究流程 18
    圖 1.3我國長期照顧制度發展脈絡 25
    圖2.1 PZB服務品質模型 61
    圖3.1研究架構 76
    圖3.2服務品質與顧客滿意度關係 81


    表目錄
    表1.1 106年至115年65歲以上失能人口統計表 4
    表1.2老人日間照顧中心服務單位統計表 10
    表1.3 屏東縣長期照顧人口需求分析 12
    表1.4牡丹區、恆春區服務區域老化人口統計 13
    表2.1國內外學者對於長期照顧的定義 23
    表2.2國內外學者對日間照顧之定義 28
    表2.3國內學者對日間照顧服務的內容與功能之看法 30
    表2.4日間照顧的功能與內容 32
    表2.5國內日間照顧類型 33
    表2.6國內外學者對於日間照顧服務的類型看法 34
    表2.7長期照顧十年計畫三階段 37
    表2.8我國日間照顧相關研究一覽表 39
    表2.9國外學者對品質基本概念之見解 45
    表2.10國外學者對品質管理之內容 47
    表2.11國內外學者對於服務的定義 51
    表2.12服務品質的十個決定要素之內涵 58
    表2.13PZB模型造成缺口原因、面向及影響 60
    表2.14服務品質的五個構面 62
    表2.15國內外學者對PZB模型及SERVQUAL量表之運用 64
    表2.16滿意度的定義 68
    表3.1不同人口統計變項對服務品質與滿意度之差異 77
    表3.2服務品質與滿意度的關係 79
    表3.3日照中心服務品質及滿意度之組成構面及評量問項 87
    表3.4相關係數的強度大小與意義 93
    表4.1信度分析統計表 95
    表4.2樣本資料結構分析 98
    表4.3日照中心服務品質敘述統計表 102
    表4.4性別對日照中心服務品質及滿意度t檢定分析表 106
    表4.5使用日照服務對服務品質及滿意度t檢定分析表 107
    表4.6年齡對服務品質及滿意度之單因子變異數分析 108
    表4.7教育程度對服務品質及滿意度之單因子變異數分析 109
    表4.8福利身分別對服務品質及滿意度之單因子變異數分析 110
    表4.9失能程度對服務品質及滿意度之單因子變異數分析 112
    表4.10居住地別對服務品質及滿意度之單因子變異數分析 113
    表4.11與被照顧者的關係對服務品質及滿意度之單因子變異數分析 114
    表4.12服務品質對滿意度之Pearson相關分析 115
    表4.13服務品質對滿意度之迴歸分析表 117
    表4.14研究假設與實證研究結果彙整表 118

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