COVID-19在世界各地爆發疫情，我們當前最重要的是防止病毒傳播的項目，例如旅行限制、隔離、自我隔離、洗手、社交距離、戴口罩、散佈謠言被罰款或監禁。隨著通訊技術發展與手機等行動裝置普及，行動支付服務也逐漸改變消費者的支付意圖。本研究目的主要探討在新冠肺炎盛行期間，對於消費者因疫情影響使用行動支付的行為意願作為調查，目的著重在消費者購物過程中，受到消費者感知風險、創新接受、主觀規範的影響，是否會影響消費者選擇使用行動支付的意願。研究採用問卷調查法，共收集236份有效問卷。利用SPSS 20.0 及SmartPLS 3統計軟體進行實證並驗證本研究所提出之各項假說。結果顯示感知風險、創新接受、主觀規範皆會影響消費者使用行動支付的意願。本研究之結果對於現行疫情下及未來網際網路零售商、企業商家及各服務業者對體驗性商品行銷策略的擬定有一定幫助。

With the COVID-19 outbreak around the world, our top priorities right now are programs to prevent the spread of the virus, such as travel restrictions, quarantines, self-isolation, hand washing, social distancing, wearing masks, fines or jail time for spreading rumors. With the development of communication technology and the popularization of mobile devices such as mobile phones, mobile payment services are gradually changing consumers' payment intentions. The purpose of this study is to investigate the behavioral willingness of consumers to use mobile payment due to the impact of the epidemic during the epidemic of new coronary pneumonia. It will affect the willingness of consumers to choose to use mobile payment. A total of 236 valid questionnaires were collected in this study. Use SPSS 20.0 and Smart PLS 3 statistical software to carry out empirical and verify the hypotheses proposed in this study. The results show that perceived risk, innovation acceptance, and subjective norm all affect consumers' willingness to use action payment. The results of this study will be helpful to the formulation of experiential commodity marketing strategies for Internet retailers, enterprise merchants and various service providers under the current epidemic situation and in the future.

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