霧臺鄉具有豐富的自然景觀和人文生態資源，是民眾休閒遊憩喜愛的原鄉地區。為解決地處偏遠交通不便，同時提供深度體驗的遊程內容與服務，而開發霧臺神山線遊輪巴士的套裝新遊程，將原鄉部落山林資源與傳統生活文化導入遊程規劃設計，提供完整的交通、解說、餐飲、購物之單日遊程配套規劃。本研究以交通動線及資源分布進行郵輪巴士行經之景點分析，從中挖掘原鄉自然生態資源、傳統技藝、傳統農耕、民族植物、狩獵文化、祭典文化等特色資源，作為遊程或體驗活動規劃設計基礎，並搭配遊輪巴士的特性，決定各景點的停留時間、解說重點、遊客人數。遊程規劃過程係由地方政府與部落解說員、部落業者、旅遊業者、輔導團隊五方合議，經實際現勘踩線、動線規劃、遊程訂定、遊程試操作，以及5次遊程規劃焦點團體會議形成共識，並由10名跨社區解說人員組成霧臺神山線遊輪巴士解說服務團隊。本研究針對每個景點以人、文、地、產、景核心資源進行特色分析，遊程規劃動線範圍包含谷川、神山、霧臺、禮納里部落，遊程時間長度為一日遊。為瞭解遊客滿意度，設計遊程服務滿意度問卷，問卷採李克特氏5點量表，題項含遊程訂購服務、解說導覽服務、遊程規劃內容、遊程資訊與相關服務調查共21題項及基本資料7個題項，問卷調查實施期間分為2021年1月至2月及2022年2月至3月，蒐集有效樣本數442份有效問卷，使用SPSS統計軟體進行敘述性統計與ANOVA分析。整體遊程滿意度均4.6分以上，其中遊客對於解說員的表現具高度的肯定；而遊程最吸引遊客的部分為「自然人文景觀」，達 32.0%，其次「傳說故事」及「導覽解說內容」，各別是 25.0%及 24.7%；滿意度差異分析顯示性別、職業及月收入具有顯著差異。

Wutai Township is rich in natural landscapes and humanistic ecological resources, and is a native area favored by the people for leisure and recreation. In order to solve the inconvenient transportation in remote locations and provide in-depth tour content and services, a new package tour of the Wutai Shenshan Line Cruise Bus is developed, which introduces the original tribal mountain forest resources and traditional life culture into the tour planning and design, and provides a complete set of tours. One-day itinerary planning for transportation, commentary, catering, and shopping. This research analyzes the scenic spots passing by the cruise bus based on the traffic routes and resource distribution, and excavates the natural ecological resources, traditional skills, traditional farming, ethnic plants, hunting culture, festival culture and other characteristic resources of the original hometown, as the planning and design of the itinerary or experience activities. Based on the basics, combined with the characteristics of the cruise bus, it determines the stay time of each scenic spot, the focus of the explanation, and the number of tourists. The itinerary planning process is conducted by the local government, tribal interpreters, tribal operators, tourism operators, and professional counseling teams. A consensus was formed at the group meeting, and 10 cross-community commentators formed a bus commentary service team for the Wutai Shenshan Line Cruise. This research analyzes the characteristics of each scenic spot based on the core resources of people, culture, land, production, and scenery. The range of the itinerary planning movement includes Guchuan, Shenshan, Wutai, and Linali tribes, and the length of the tour is a one-day tour. In order to understand the satisfaction of tourists, this study designed a tour service satisfaction questionnaire. The questionnaire was based on a 5-point Likert scale. The items included tour ordering services, interpretive tour services, tour planning content, tour information and related service surveys, a total of 21 items. Items and basic information 7 items. The implementation period of the questionnaire survey is divided into January to February 2021 and February 1 to March 31, 2022. The number of valid samples collected is 442 valid questionnaires, and SPSS statistical software is used to conduct Descriptive statistics and ANOVA analysis. The overall satisfaction of the tour is above 4.6 points, among which tourists have a high degree of affirmation for the performance of the narrator; and the most attractive part of the tour is "natural and cultural landscape", reaching 32.0%, followed by "legendary stories" and "tour guide commentary content", 25.0% and 24.7% respectively; the analysis of differences in satisfaction shows that there are differences in gender, occupation, and monthly income.

山川琉璃吊橋旅遊服務勞動合作社. 2019. 山川琉璃吊橋串遊原鄉-部落共好平台計畫. 第二年計畫勞動部多元就業方案計畫書. 經濟型. 屏東縣. 113頁.
巴清雄. 2004. 霧台魯凱族植物頭飾之研究. 國立雲林科技大學. 文化資產維護系. 碩士論文.雲林縣.
台邦·撒沙勒、裴家騏、盧道杰、柯文福、賴正杰. 2011. 生態保育、在地發展與遷村－山林守護在西魯凱的實踐經驗. 台灣原住民族研究學報. 1(3):145-174.
申震雄. 2005. 遊憩吸引力、服務品質與旅客滿意度之研究-以通霄西濱海洋生態園區為例. 生物產業科技管理叢刊. 5(1): 75-96.
交通部觀光局.2019. 臺灣好行. 好行路線. 2022年6月15日， 取自https://www.taiwantrip.com.tw/Frontend/Route/Select_p?RouteID=R0063
行政原原住民族委員會. 2021. 為民服務. 部落旅遊專區. 2022年7月22日，取自：https://ssur.cc/gtpjATsbP
何秉燦、蔡欣佑、吳滿財. 2010. 休閒農場遊憩體驗滿意度與顧客保留之研究: 以松田崗休閒農場為例. 農業推廣文彙. 55: 127-146.
吳坤修. 2009. 目的地意象、地方依附與遊客滿意度關係之研究：以日月潭國家風景區為例. 國立臺中教育大學. 環境教育研究所碩士論文. 臺中市. 149頁.
吳宗瓊. 2003. 部落觀光與生態旅遊. 農業經營管理會訊. 35: 15-18.
吳宗瓊. 2007. 鄉村社區生態旅遊發展模式探討. 鄉村旅遊研究. 1(1): 29-57.
吳忠宏、黃宗成、邱廷亮. 2004. 玉山國家公園遊客旅遊動機、期望、體驗、滿意度與重遊意願之研究. 國家公園學報. 14(2): 23-41.
李佳凌. 2008. 吸引力和遊憩體驗對滿意度與忠誠度影響之研究-以淡水老街為例.國立臺灣師範大學. 運動與休閒管理研究所碩士論文. 臺北市. 160頁.
李宗鴻. 2006. 遊客遊憩體驗之研究：以柴山自然公園為例. 休閒運動期刊. 5：223-232.
李筱雯. 2007. 休閒農場遊客遊憩體驗滿意度與消費行為之研究-以嘉義農場生態渡假玩國為例. 大仁科技大學. 休閒健康管理研究所碩士論文，屏東縣.
阮氏簪英. 2019. 下龍灣遊客的旅遊動機及滿意度之研究 - 以越籍遊客為例. 國立高雄應用科技大學. 觀光休閒學系. 高雄市. 109頁.
林玫玫. 2005. 服務品質與顧客滿意度關係之研究. 經營管理論叢. 第一屆管理與決策學術研討會特刊. 287-294.
林政德、李俊鴻、何宇睿. 2017. 生態旅遊多重屬性之模式建構及其價值探討：以花蓮慕谷慕魚為例. 觀光休閒學報. 23(1):1-31.
林美伶、顏添明、李介祿. 2008. 惠蓀林場及新化林場遊客滿意度及忠誠度之比較. 林業研究季刊. 31(4): 41-54.
林倩琪. 2006. 知本國家森林遊樂區遊客滿意度之研究. 國立屏東科技大學. 熱帶農業國際合作研究所碩士論文. 屏東縣. 94頁.
林紋翠、郭華仁 (1993) 亞馬遜河上由原住民的植物種原保存及其豐歧性。科學農業。41:42-45。
林瑞益. 2019. 中臺灣鄉村地區發展鄉村旅遊之研究—以旅遊吸引力及旅遊滿意度觀點論之. 逢甲大學. 建設碩士論文. 台中市. 105頁.
林碧霞、王俊明. 2016. 臺灣民眾對澎湖觀光意象、旅遊阻礙及旅遊動機之研究. 休閒運動健康評論. 6(2): 49-66.
林鳳鈴. 2008. 綠島永續性生態旅遊遊程規劃. 國立台北大學自然資源與環境管理研究所. 碩士論文. 96頁. 台北市.
屏東縣內埔戶政事務所. 2021. 屏東縣霧台鄉歷年來戶數及人口數. 2022年8月15日，取自https://ssur.cc/J5NE7NMEA
范欣宜. 2008. 台北市立動物園遊憩吸引力與遊客滿意度、忠誠度之關係研究. 國立臺灣師範大學. 運動休閒與管理學系碩士論文. 臺北市. 236頁.
原住民族委員會經濟發展處. 2016. 台灣生態旅遊之發展趨勢與展望.台灣推動生態旅遊15周年回顧與展望國際研討會. 論文集. 王美蘋. 社團法人台灣生態旅遊協會. 43-48.
孫武彥. 1994. 文化觀光. 臺北. 九章出版社. 377頁.
翁儷芯. 2012. 林務局生態旅遊發展現況與下一 步.臺灣林業期刊. 38(5): 3-10.
荊元武. 2006. 臺灣東部觀光景點服務品質與遊憩吸引力對遊客滿意度影響之研究-以國外遊客為例. 大葉大學. 國際企業管理學系. 碩士論文. 彰化市. 99頁.
張孝銘、李豪. 2008. 觀光吸引力、遊憩體驗、遊憩滿意度及重遊意願之相關研究－以苗栗縣大湖鄉爲實證. 休閒產業管理學刊. 1(2): 57-69.
陳依萍. 2004. 臺灣觀光產業沿革與統計分析. 國立暨南國際大學經濟學研究所碩士論文. 南投縣. 129頁.
陳俊男. 2004. 七股鹽場鹽山遊客之遊憩動機、遊憩環境體驗與遊憩滿意度之研究. 旅遊事業管理研究所. 南華大學. 碩士論文. 嘉義縣. 105頁.
陳冠曲、林喻東. 2006. 溪頭森林遊樂區遊客遊憩體驗、滿意度與行為意向關係之研究. 國立臺灣大學生物資源暨農學院實驗林研究報告. 20(4): 261-279.
陳思倫. 2005. 觀光學：從供需觀點解析產業. 前程文化出版. 台北市. 498頁.
陳美惠、李來錫、黃韻樺. 2011. 建構生態旅遊工作項目之知識結構－以社頂生態旅遊發展為例. 中華林學季刊. 44(1):55-72.
陳美惠、林晉戎. 2008 社區領導人對於執行社區林業滿意度之研究-以第一階段計畫為例. 林業研究期刊. 30(2):17-30.
陳美惠、林穎楨. 2017. 整合協同經營與里山倡議的森林治理-以阿禮與大武部落生態旅遊及資源保育為例. 臺灣林業科學. 32(4)：299-316.
曾建薰. 2008. 遊客滿意度、重遊意願、旅遊頻度結構分析及替代模型比較驗證研究－以惠蓀林場森林遊樂區為例. 國立中興大學森林學系. 博士論文. 臺中市. 162頁
黃琬淇、胡瑜心、林銘昌、李夢詩. 2013. 馬祖之旅遊意象、滿意度與旅遊購物支出. 鄉村旅遊研究. 7(1):51-65.
黃躍雯、王鑫、黃宗成. 2011. 台灣原住民部落發展生態旅遊的概念架構與實踐分針. 國家公園學報. 11(2)：192-212.
楊正寬. 1995. 觀光政策、行政與法規之互動調適論-以我國為案例分析。觀光研究學報. 1(1)：40-49.
劉景能. 2016. 墾丁國家公園生態旅遊之遊程設計：以社頂社區為例.國立屏東科技大學森林系碩士論文. 65頁. 屏東縣.
劉瓊如. 2007. 生態旅遊地永續發展評估之研究-以阿里山達邦部落為例. 觀光研究學報. 13(3):235-264.
蔡正洋. 2014. 文化觀光資源運用於遊程設計之研究：以佳冬鄉為例. 國立屏東科技大學. 碩士論文. 屏東縣. 315頁.
蔡秀菊. 2005. 司馬庫斯部落共同經營模式之探討.靜宜大學生態學系碩士論文. 台中市. 196頁.
賴兩陽. 2015. 以社區為基礎推動原住民族部落觀光產業的過程與成效：部落推動者的觀點. 社會政策與社會工作學. 19(1): 45-90.
賴瑞福. 2004. 遊客對休閒農業區之遊憩動機、體驗與滿意度之研究—以金針山休閒農業區為例. 國立屏東科技大學. 森林系. 碩士論文. 屏東縣. 112頁.
簡志強. 2020. 原住民部落見學之旅遊設計研究以臺中市大安溪為例. 國立臺中教育大學. 文化創意產業設計與營運學系事業經營管理碩士論文. 台中市. 109頁.
顏綺蓮、陳美惠. 2016. 鄉村生態旅遊永續發展關鍵評估指標之研究. 林業研究季刊. 38(4):271-281.
霧台鄉地圖. 2020. 喬書亞的世界旅遊提案. 霧臺一日遊-藝術岩板巷、天堂教會與霧臺咖啡.2019年5月6日，取自https://joshuaworldtravel.com/wutai/

Baker, D. A., and J. L. Crompton. 2000. Quality, Satisfaction and Behavioral ntentions. Annals of Tourism Research. 27(3):785-804.
Berkes, F. 1993. Traditional ecological knowledge in perspective, In J. T. Inglis (Ed.). Traditional Ecological Knowledge: Concepts and Cases, Ottawa, Canada: Canadian Museum of Nature and International Development Research Centre.
Bunten and Graburn, 2018. A.C. Bunten, N.H. Graburn Indigenous tourism movements University of Toronto Press (book). 268p.
Cardozo, R. N. 1965. An Experimental Study of Customer Effort, Expectation, and Satisfaction. Journal of Marketing Research. 2(3):244-249.
Chang, J, G. Wall., and S-T. Chu. 2006. Novelty seeking at aboriginal attractions. Annals of Tourism Research. 33: 729-747.
Dei G. J. S. 2002. Spiritual knowing and transformative learning, In E. O'Sullivan, A. Morrell & M. A. O'Connor (Eds.), Expanding the boundaries of transformative learning: essays on theory and praxis, New York: Palgrave.
Donohoe, H. M. and Needham, R. D. (2008) Internet-based ecotourism mar-keting: evaluating Canadian sensitivity to ecotourism. Journal of Eco-tourism. 7: 15-43.
Eshun, F., and A. Asiedu. 2021. Residents’ empowerment for sustainable ecotourism: insights from Ghana. An International Journal of Tourism and Hospitality Research. 1-17.
Gilmour, D. 2016. Forty years of community-based forestry: a review of its extent and effectiveness. Food and Agriculture Organization of the United Nations, Rome. 160pp.
Grace Chen, Y., and Z. Chen., and C. J. Ho., and C. Lee. 2009. In‐depth tourism's influences on service innovation, International Journal of Culture, Tourism and Hospitality Research. 3(4):326-336.
Hetzer, N. D. (1965) Environment, tourism, culture. UNNS, Reported Exosphere 1-3.
Honey, M. 2008. Ecotourism and Sustainable Development: Who Owns Paradise? Island Press, 2nd ed. Washington. Covelo. London.
Howard, J. A., and J. N. Sheth. 1968. A Theory of Buyer Behavior. Harold H. Kassarjian and Thomas S. Robertson (eds). 3:80-105.
Huisman, G. W., and R. Kolter. 1994. Sensing Starvation: A Homoserine Lactone—Dependent Signaling Pathway in Escherichia coli. Home. Science. 265:537-539.
Huntington, H. P. 2000. Using traditional ecological knowledge in science: Methods and application. Ecological Application, 10(5): 1270-1274.
Jidapa, S. B. C., Robert. and A., Arne. 2022. Is National Park Affinity Related to Visitors’ Satisfaction with Park Service and Recreation Quality? A Case Study from a Thai Forest National Park. Forests. 13(5):753-770.
Johnston, A. 2000. Indigenous peoples and ecotourism: Bringing indigenous knowledge and rights into the sustainability equation. Tourism Recreation Research, 25(2): 89-96.
Lemelin, RH., R. Koster., and N. Youroukos. 2015. Tangible and intangible indicators of successful aboriginal tourism initiatives: a case study of two successful aboriginal tourism lodges in Northern Canada. Tourism Management. 47: 318-328.
Ly, T.P., and T. Bauer. 2014. Ecotourism in mainland Southeast Asia: theory and practice. Tourism, Leisure and Global Change. 1(1): 61-80.
Melanie, H. M. D. 2009. Locating benefits: Decision-spaces, resource access and equity in US community-based forestry. Geoforum. 40(2): 249-259.
Mihalic, T. 2016. Sustainable-responsible tourism discourse-Towards.
Nakamura, Y., and V. C. Latham., and H. J. Dorman., and A. B. K. Ibrahim., and J. Koyama., and p. Horvath. 1979. Shallow moonquakes-depth, distribution, and implications as to the present state of the lunar interior. Printed in the United States of America. 2299-2309.
Pabel, A., B. Prideaux., and M., Thompson, M. 2017. Tourists’ preferences with Indigenous tourism experiences in the Wet Tropics of Queensland, Australia. Journal of Hospitality and Tourism Management. 31: 142–151.
Page, S. J., and Dowling, R. K. 2002. Ecotourism. UK: Pearson Education Limited. 350p.
Parasuraman, A., V. A. Zeithaml., and L. L. Berry. 1985. A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing. 49(4):41-45.
Parasuraman, A., V. A. Zelthaml., and L. L. Berry. 1988. Communication and Control Processes in the Delivery of Service Quality. Journal of Marketing. 52(2):35-48.
Phuthego, T. C., and Chanda, R. 2004. Traditional ecological knowledge and community-based natural resource management: Lessons from a Botswana wildlife management area. Applied Geography. 57-76.
Richards, G., and W. Munsters. 2010. Cultural Tourism Research Methods. CABI. 228p.
Richards. G. 2018. Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management. 36: 12-21.
Runnalls, C. R. 2007. Choreographing Community Sustainability: The Importance of Cultural Planning to Community Viability. Canada: Royal Roads University.
Smith, M. K., and G. Richards. 2013. The Routledge Handbook of Cultural Tourism. Routledge. 416p.
Smith, V. L., 1989. Hosts and Guests: The anthropology of tourism. University of Pennsylvania Press. 352p.
The International Ecotourism Society (TIES). 2015. TIES Announces ecotourism principles revi-soin.
UNWTO, 2017. UNWTO panel on indigenous Tourism: Promoting equitable partnerships. United Nations World Tourism Organization, Berlin. 2017. Retrieved from: http://ethics.unwto.org/event/unwto-panel-indigenous-tourism-promoting-equitable-partnerships Victoria, BC.
Wavey, C. R. 1993. International workshop in indigenous knowledge and community-based resource management: Keynote Address, In J. T. Inglis (Ed.) Traditional ecological knowledge: Concepts and cases, Ottawa, Canada: Canadian Museum of Nature and International Development Research Centre, 11-16.
Westbrook, R. A., and R. L. Oliver. 1981. Developing Better Measures of Consumer Satisfaction: Some Preliminary Results. Advances in Consumer Research. 8:94-99.
Wu, B. 2012. The promise and challenge of ecotourism. Social Space: 106-109.
Yiche, G. C., and C. Zi-hui., and Ho. C. Jonathan., and L. Chung-shing. 2009. In depth tourism influences on service innovation. International Journal of Culture, Tourism and Hospitality Research. 3 (4):326-336.
Ziphozakhe, T. S., G. Yong., S. Hua-ping., M. Walter., and S. Lu. 2020. Past, current, and future perspectives on eco-tourism: a bibliometric review between 2001 and 2018. Environmental Science and Pollution Research. Review Article. 27:23514-23528.