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研究生: 郭穎蓉
Kuo, Ying-Jung
論文名稱: 策略創業之過程研究─敘說故事觀點
A Process Study of Strategic Entrepreneurship─A View Point of Narrative Story
指導教授: 蔡展維
Tsai, Chan-Wei
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系所
Department of Business Management
畢業學年度: 106
語文別: 中文
論文頁數: 303
中文關鍵詞: 策略創業創業行為策略行動
外文關鍵詞: Strategic Entrepreneurship, Entrepreneurship Behavior, Strategic Action
DOI URL: http://doi.org/10.6346/THE.NPUST.BM.006.2018.F08
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  • 本研究從創業行為與策略行動出發,提出策略性學習、持續性創造、創造性循環關係與策略累積等四個條件,以重新描述企業策略創業之動態歷程。在理論發展上,本研究首先確認策略創業與創業研究之差異主要在於創業者對策略實施的重視,進而強調創業行為與策略行動在策略創業研究中之互補關係。
    在此概念之引導下,本研究針對翰寶得實業有限公司進行以實證主義精神為主之個案研究,藉由對其策略創業歷程之解構產生出新的研究發現。

    This research proposed four condition of Strategic Entrepreneurship from the perspective of entrepreneurship behavior and strategic action. First, we make sure the difference between strategic entrepreneurship research and entrepreneurship research is the emphasis about strategy-practice, and emphasize the complementary relationship about entrepreneurship behavior, and strategic action and strategic accumulation in Strategic Entrepreneurship research.
    In this opinion, We engage a case study of HAN BAO De Enterprise CO.LTD from the perspective of Positivism to explain his entrepreneurship process, and empirical and managerial implications about Strategic Entrepreneurship are drawn from this research.

    摘要 I
    Abstract II
    謝誌 III
    目錄 VII
    圖表索引 IX
    第一章 緒論 1
    1.1 研究背景與研究動機 1
    1.2 研究目的 5
    第二章 文獻探討 7
    2.1 創業 7
    2.2 策略創業 17
    2.3 策略選擇 25
    2.4 小結 43
    第三章 研究方法 45
    3.1 研究方法 45
    3.2 研究設計 48
    第四章 個案研究 53
    4.1 個案介紹與策略創業故事圖之陳述 53
    4.2 解構策略創業故事圖 70
    4.3 小結 83
    第五章 結論 85
    5.1 結論 85
    5.2 研究貢獻與研究限制 92
    參考文獻 93
    中文部分 93
    日文部分 95
    英文部分 96
    附錄 107
    作者簡介 296

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