The rapid development of Internet technology, various brands set a variety of marketing methods and plans to attract consumers' attention, but they did not think about what kind of types of apparel products would affect customers' thinking process to make decisions quicker or actively share the information with others. Therefore, the study takes apparel products as an example. The questionnaire survey method is used to investigate the influence of different product types on community information sharing behavior and on personnel cognitive needs. AVOVA analysis is used to test hypothesis results. 260 questionnaires were collected, the results show that: 1. The community information sharing behavior of symbolic and hedonic apparel products are significantly greater than functional apparel products. 2. The cognitive needs of functional and hedonic apparel products will be higher than the cognitive needs of symbolic apparel products.