企業財務危機成因與因應對策－燦坤集團個案研究

近幾年來，世界各國企業陸續發生企業危機而造成財務危機，使得全球爲之震盪，主要原因之一則是企業經營管理機制不夠健全所導致。本研究試圖瞭解企業財務危機發生的成因，進而探討如何改善企業經營機制與建構因應對策，以避免企業財務危機再次發生。本研究以燦坤集團作爲研究對象，研究方法採用文獻分析、個案分析以及深度訪談，茲將本研究結論歸納：(1)企業財務危機不是突然發生的，而是經過一段時間財務惡化的結果；(2)企業擁有完善的經營管理機制，確實會降低企業發生財務危機的可能性；(3)燦坤集團因應企業財務危機共計四個關鍵成功因素，分別爲：「危機管理制度」、「財務管理計畫」、「分散風險的概念」以及「財務報表揭露的資訊」。多數研究者採用統計分析與預警模式針對「財務危機」課題進行研討，本研究希冀透過質性研究（個案分析與深度訪談），歸納因應企業財務危機的對策與關鍵成功因素。最後，針對財務惡化或已經發生危機的企業提出若干建議以爲參考。

關鍵字

財務危機；因應對策；深度訪談；燦坤集團

並列摘要

Recently, there are many financial crises around the world, therefore caused the global economic regression. The main cause is the system of enterprise conduct management is not healthy enough. This research tries to understands the factors of the enterprise financial crises, and then discuss how to improve the system of enterprise conduct and build react strategy. In order to reduce enterprise financial crises and take place once again. The subject of this research is Tsannkuen Multination Group, the research methods included literature review, case study and in-depth interview. The results are as the following: (1) Enterprise do not get into financial crises overnight, financial crises are the result of prolonged financial malaise. (2) An enterprise has perfectible conduct management system, will really to reduce the possibility for enterprises financial crises. (3) There are four key successful factors to react enterprise financial crises for Tsannkuen Multination Group were follow: ”Crises management system”, ”Financial management planning”, ”Disperse risks concept”, and ”Disclosing information of financial statement”. Many researchers use statistics analysis and prediction model on financial crises, this research to hope use qualitative research analysis, and generalized react strategy and key success factors of enterprise financial crises. At last proposed several suggestions for industry reference.