從學術文獻探討CSR作為企業策略性運用工具：過去、現在與未來

Investigating CSR as a Corporate Strategic Tool: Past, Now and Future

許永明(YungMing Shiu)

《管理學報》 38卷4期 (2021/12) Pp. 477-495

https://doi.org/10.6504/JMBR.202112_38(4).0003

摘要

本文的目的在於：利用回顧學術文獻，探討企業社會責任（Corporate social responsibility，簡稱CSR）是否可以及如何作為企業策略性運用的工具。我從文獻中所提CSR之兩個主要策略性功能：績效提升與風險管理，闡述其相關的理論基礎與研究發現，並提出CSR績效提升與類保險效果之可見度-歸因模型。根據相關研究的探討，我分別從學術與實務的角度，提出數點目前待突破之處與未來可以進一步發展的地方，供作參考。本文主要的貢獻在於：利用深入淺出的方式，針對過去、現在與未來CSR作為策略工具運用之文獻，加以分析，並對策略學者及經理人提出建議。

關鍵字

企業社會責任 ； 策略運用 ； 文獻回顧

並列摘要

The purpose of this paper is to examine whether and in what ways corporate social responsibility (CSR) can serve as a tool for corporate strategic use. From the perspectives of performance enhancement and risk management, I delineate the related theoretical foundations and empirical findings through literature review and propose a visibility-attribution model for CSR's performance enhancement and insurance-like effects. Based on the literature that I have reviewed, I propose several future research and application directions. The primary contribution of this paper is to explain and analyze prior studies on CSR's strategic use in a simple way as well as to make recommendations for strategic researchers and practitioners.

並列關鍵字

corporate social responsibility ； strategic use ； literature review

參考文獻

Naumovska, I., & Zajac, E. J. 2021. How inductive and deductive generalization shape the guilt-by-association phenomenon among firms: Theory and evidence. Organization Science. in press. doi: 10.1287/orsc.2021.1440.

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張詠晴，2017。企業盡「社會責任」 不如從做好本業開始 。https://tw.appledaily.com/forum/20171019/LH U64IR6HZHVUT7CLZN5HB7SHM/。搜尋日期：2021 年 2 月 12 日。(Chang, Y. C. 2017. Companies should start with doing their jobs well instead of managing corporate social responsibility.https://tw.appledaily.com/forum/20171019/LHU64IR6HZHVUT7CLZN5HB7SHM/. Accessed February 12, 2021)

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