The Study of Elementary School Faculty Using Smartphone Satisfaction-Case of Keelung Area

The penetration rate of smartphone in Taiwan is 65.4% which is marching to a mature stage. Judging by the current trend, it is estimated to go into market saturation period around the year 2016. The purposes of this study are to (1) Explore the current analysis of elementary school faculty using smartphone satisfaction in Keelung area. (2) Explore the different tests of elementary school faculty using smartphone satisfaction in Keelung area. (3) Research results provide suggestions for stimulating buying to the smartphone related industry. Adopting random sampling, we issued 300 questionnaires, returned 280 valid shares, and the rate of return was 93.3%. Based on the research, the conclusions are in 5 aspects : (1) age: under-40-year-old was more than over-51-year-old in the dimensions of system satisfaction, total satisfaction, and product satisfaction.(2)average monthly airtime fee: NT$1,001-1,500 was more than under NT$1,000 in the dimensions of system satisfaction, and total satisfaction. NT $ 1,001-1,500 was more than under NT $ 500 in the dimensions of service satisfaction, and product satisfaction. (3) trademark: APPLE was more than HTC in the dimensions of system satisfaction, total satisfaction and video camera satisfaction. (4) Operating system: iOS was more than Android in the dimensions of system satisfaction, total satisfaction, service satisfaction and video camera satisfaction. (5) The main purpose of buying smartphones: better-quality was more than better-discount in the dimensions of system satisfaction. Our suggestions are aimed at (1) smartphone design departments (2) smartphone stores (3) future researchers.

並列關鍵字

smartphone ； system satisfaction ； total satisfaction ； product satisfaction ； video camera satisfaction

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