| 摘要Abstract | 本研究旨在驗證權益價值高估情形對具品牌聲譽會計師事務所之選擇與審計 公費的影響。有關權益價值高估值之估計，係參考 Rhodes-Kropf, Robinson, and Viswanathan (2005)與 Chi and Gupta (2009)所採之估計模式。實證研究結果發現，前 期權益價值高估公司，次期愈可能由具品牌聲譽會計師事務所查核簽證且會被收取 較高之審計公費。This study examines the effect of equity overvaluation on the brand name reputation of CPA firms and audit fees. Following Rhodes-Kropf, Robinson, and Viswanathan (2005) and Chi and Gupta (2009), we use a M/B decomposition model to estimate the overvaluation of prior equity value. Our empirical results show that overvalued companies are more likely to employ Big 4 accounting firms in the next period. We also find that overvalued companies incline to pay higher audit fees in the next period than non-overvalued companies. |