The development of the world economy, promote the improvement of people's living standards, the pursuit of a better quality of life, more and more people began to care about self health of the body, the rise of national sport in the world in recent years, the sports products industry is booming, the author through the use of PEST in Adidas international macro environment are analyzed, in order to analyze Adidas their advantages and disadvantages and the external environment of the enterprise to take the opportunity and threats of SWOT analysis. Then the Adidas product strategy and brand strategy development analysis, explore the Adidas brand strategy for the success of the enterprise again Want meaning Finally, the summary of the full text of the analysis of Adidas's brand strategy is an important factor in the success of the enterprise, and Adidas's brand strategy analysis of China's sports brand construction of reference.