台灣服務業創新之價量競爭分析

R&D Price-Quantity Competition in the Taiwanese Service Sector

邱怡紋(Yi-Wen Chiu)

指導教授 ： 洪子逸

國立臺北科技大學/管理學院/服務與科技管理研究所/碩士(2013年)

https://doi.org/10.6841/NTUT.2013.00120

摘要

許多學者爭論價格競爭與數量競爭的優劣與適用情況，並且加入不同的變數去探討價格競爭與數量競爭之不同，例如：成本、資本或研發創新等。本研究探討在服務產業裡，廠商間之研發競爭是屬價格或是數量競爭，及判定何種形式之競爭模式於服務產業。服務產業涵蓋範圍非常廣大且子產業屬性複雜，因此要找到能解釋於服務產業之競爭模型是非常困難的。對於已開發國家而言，服務產業的產值與勞動人口數之比例較高，因此，深入研究價格或數量競爭模型是否能解釋於服務產業是非常重要的議題。本研究根據Flath學者在2012年所提出判別方法作為基準，發展本研究之競爭判別模式，並使用panel data套入迴歸分析以判別適合解釋服務產業之競爭模型。本研究結果為Cournot與Bertrand混合型模型較能解釋台灣服務產業研發競爭，本研究貢獻為明確地探討台灣服務業研發之競爭，並且提出混合型模式能解釋台灣服務業研發競爭，並深入了解台灣服務子產業之不同特性。

關鍵字

Cournot競爭 ； Bertrand競爭

並列摘要

Many scholars argued about Cournot and Bertrand competition and discussed the advantages and weaknesses of price-quantity competition. Besides, some researchers discussed that the relationship occurred between different variables and price-quantity competition. It is interesting to explore R&D competition in price or quantity, and what type of competition model can well explain the service sector. The classifications in the service sector are complex. Hence, it is difficult to find the model which can well explain the service sector.
For developed countries, the Gross Domestic Product (GDP) and percentage of employees are high in the service sector. Hence, the study wants to explore what kinds of competition can explain the service sector. Based on the work of Flath (2012), this study proposes a method to determine what the suitable model is to explain R&D competition in the service sector. The result of the study is that the hybrid model is the suitable model to explain in the service sector. The research contributions are that the most explainable model is proposed of exploring R&D price-quantity competition in the Taiwanese service sector and realize the different characteristics in the service sector.

並列關鍵字

Cournot competition ； Bertrand competition

參考文獻

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