隨著消費文化的出現,物質主義的枱頭,零售業的企業迅速發展。不少零售業企業發現一般的時薪、月薪薪酬制度欠缺鼓勵一線銷售員積極推銷產品,當每個銷售員都以完成銷售量配額為目標時,同事之間就變成競爭者。這種利益衝突的關係對銷售員們的工作氣氛會否使其寫工作之滿意度帶來負面影響,對於人力訓練與發展來說,無疑是一種,非常值得探討的議題。本研究採用調查研究方法,發展問卷並利用探索性因素分析以及偏最小平方結構方程式模組來探討,主要影響工作滿意度影素之間的關係,其結果顯示競爭模式有助於提升工作滿意度,並且為相較於其他因素較為重要,合作模式卻是呈反向的影響也較為不重要,研究之結果將有助於人力資源相關部門及訓練管理師規劃未來訓練課程。
With the emergence of a large number of consumer cultures, materialism, and the rapid development of retail enterprises. A large number of retail companies find that the general hourly salary and monthly salary system are lacking to encourage front-line salespersons to promote products actively. When each salesperson uses this conflict of interest relationship, will the salesperson's working atmosphere be included in the good work? For human training and development, this research adopts investigation and research methods, develops questionnaires, and uses discovery factor analysis and partial least square structural equation modules to explore, mainly affecting the work satisfaction of the elements. The results show that the competitive model can help to improve job satisfaction. Because it is more important than other factors, the cooperation model has a negative impact, and it is not essential. The results of the research will help Human resources related departments and training managers plan future training courses.