File Download
Supplementary
-
Citations:
- Appears in Collections:
postgraduate thesis: A philosophy of marketing research methodology: representation, relevance and reality
| Title | A philosophy of marketing research methodology: representation, relevance and reality |
|---|---|
| Authors | |
| Issue Date | 2002 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Wong, Y. [王益民]. (2002). A philosophy of marketing research methodology : representation, relevance and reality. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4389508 |
| Degree | Doctor of Philosophy |
| Subject | Marketing - Research. Marketing - Philosophy. |
| Dept/Program | Business |
| Persistent Identifier | http://hdl.handle.net/10722/65322 |
| HKU Library Item ID | b4389508 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Wong, Yik-man | - |
| dc.contributor.author | 王益民 | - |
| dc.date.issued | 2002 | - |
| dc.identifier.citation | Wong, Y. [王益民]. (2002). A philosophy of marketing research methodology : representation, relevance and reality. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4389508 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/65322 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B43895086 | - |
| dc.subject.lcsh | Marketing - Research. | - |
| dc.subject.lcsh | Marketing - Philosophy. | - |
| dc.title | A philosophy of marketing research methodology: representation, relevance and reality | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b4389508 | - |
| dc.description.thesisname | Doctor of Philosophy | - |
| dc.description.thesislevel | Doctoral | - |
| dc.description.thesisdiscipline | Business | - |
| dc.description.nature | published_or_final_version | - |
| dc.identifier.doi | 10.5353/th_b4389508 | - |
| dc.date.hkucongregation | 2002 | - |
| dc.identifier.mmsid | 991029416189703414 | - |