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研究生: 桑于晴
Yu-Ching Sang
論文名稱: 國際來臺背包客旅遊中飲食體驗之研究
International Backpacker’s Food Experience of the Journey in Taiwan
指導教授: 劉元安
Liu, Yuan-An
學位類別: 碩士
Master
系所名稱: 人類發展與家庭學系
Department of Human Development and Family Studies
論文出版年: 2010
畢業學年度: 98
語文別: 中文
論文頁數: 158
中文關鍵詞: 國際背包客詮釋現象學飲食體驗真實性飲食體驗阻礙
英文關鍵詞: international backpacker, hermeneutic phenomenology, authenticity, dining experience barriers
論文種類: 學術論文
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  • 本研究運用詮釋現象學方法詮釋背包客在旅遊的界域中,飲食的意義-- 如何在旅遊中展開飲食行為、以及行為中「吃什麼」、「為什麼吃」、以及「吃到什麼」的意義。受訪者是經過立意抽樣法所取得22位來台的國際背包客,從深度訪談所得到的逐字稿文本,使用「主題分析法」對文本進行分析,最後分析出六個旅遊中飲食意義的主題為: (一) 旅遊為飲食、飲食為旅遊; (二) 眼耳鼻舌口、真實跟著走; (三) 嚐試新奇、體驗逃離; (四) 發現差異、記住臺灣; (五) 飲食體驗最高峰、探索學習在其中; (六) 盲點缺失、阻礙體驗。不僅如此,本研究還得到來台背包客主要從嗅覺、味覺,和視覺,建構出台灣飲食真實性的本質為:多元種類、有在地文化、有服務品質、價格相對便宜、以及有濃郁的人情味。在學術意涵上,本研究除了是觀光領域少數以詮釋現象學取向建構出國際背包客在台灣飲食的基礎經驗的研究外,還發現飲食經驗中「嗅覺」比「味覺」早一步影響背包客的食物選擇,飲食本身的「味道」不但在背包客飲食經驗中有具體呈現,還是背包客心目中台灣飲食真實性的基礎。最後,飲食體驗的阻礙也是另一項重要發現,研究者也針對背包客所遇到的飲食體驗阻礙因素進行討論,並提出具體的實務建議。

    The present study applied hermeneutic phenomenology to construct the essence of the backpacker’s dining experiences in the precinct of travel— how he started to dine, what he ate, why he ate, and what the dining meant to him. Using purposeful sampling, a total of 22 international backpackers were interviewed. All the texts were managed with thematic analysis, and six themes were generated: “travel to dine, dine to travel”, “gaining authenticity of Taiwan through sensations”, “trying the novelty, escaping from routine”, “remembering Taiwan with dining differentiation”, “self-exploring and self-learning”, and “barriers to my dinning experience”. Besides, the backpacker’s senses of smell, taste, and sight pinpointed the authenticity of dining in Taiwan, including: variety of food and drink, local culture, service quality, relatively low price, and rich human touch. This study also realized that “smell” was the most obvious sense impacting on the food choice of the backpacker. Finally, the present study provided a precise understanding about the barriers of dining experience among backpackers. Important implications were outlined for the government and the industry accordingly.

    目錄內容 中文摘要.......................... i 英文摘要.......................... ii 誌謝辭........................... iii 目錄內容.......................... v 表目錄  ......................... vii 圖目錄  ......................... viii 第一章  緒論....................... 1   第一節  研究緣起................... 1   第二節  研究動機................... 3 第二章  文獻回顧...................... 8   第一節  體驗的追求者-背包客............... 8   第二節  體驗經濟下的旅遊體驗.............. 19   第三節  飲食體驗之於旅遊的意義............. 31 第三章  研究方法....................... 39   第一節  研究方法的選擇................ 39   第二節  詮釋現象學與其方法論............... 40   第三節  研究設計與實施................ 42 第四章 詮釋來台背包客旅遊中的飲食體驗.......... 59 第一節 飲食為旅遊、旅遊為飲食.............. 59 第二節 眼耳鼻舌口、真實跟著走.............. 65 第三節 嚐試新奇、體驗逃離.............. 82 第四節 發現差異、記住台灣.............. 87 第五節 飲食體驗最高峰、探索成長在其中........ 91 第六節 盲點缺失、阻礙體驗.............. 95 第五章 結論與建議..................... 102 第一節 結論..................... 102 第二節 研究意涵..................... 109 第三節 研究限制與後續研究建議..................... 119 參考文獻............................. 138 附註1 : 97年旅客旅行方式-以主要要目的區分......... 6 附註2:近四年因菜餚因素吸引受訪者來臺的百分比例............................... 6 附註3:94年受訪旅客與最喜歡國家比較認為臺灣較好項目排名.............................. 7 附錄一:臺北市內青年旅舍.................. 121 附錄二:中英文訪談大綱................... 122 附錄三:訪談中文逐字稿檢證.................. 123 附錄四:訪談中文逐字稿檢證.................. 124 附錄五:訪談英文逐字稿檢證.................. 125 附錄六:研究團隊主題命名檢證................ 126 附錄七:研究對象檢證與回饋意見.................. 129 附錄八: 主題命名編碼一欄表..................... 134 表目錄 表 1 背包客不同切入觀點的相關研究............ 14 表 2 三種真實性旅遊體驗類型................ 24 表 3 飲食體驗的相關研究.............. 32 表 4 國際背包客受訪者的基本資料.......... 44 表 5 逐字稿內之代號說明表.................. 48 表 6 訪談逐字稿文本範例................... 49 表 7 初步意義單元之命名範例.............. 50 表 8 初步次主題之命名範例............. 51 表 9 初步主題命名之範例.............. 52 表 10 主題命名之範例................ 54 表 11 質性研究可信性的指標與策略.......... 55 圖目錄 圖 1 旅遊體驗概念性架構................. 35 圖 2 主題分析概念性循環架構............... 48 圖 3 國際來臺背包客旅遊中飲食基礎經驗之建構..... 107 圖 4 國際來台背包客的飲食真實性............... 108

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