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研究生: 張金中
論文名稱: 使用者介面設計與科技接受模式在資訊系統使用行為模式之研究-以大學課程資源網為例
A Study of User Behavior Model Based on User Interface Design and Technology Acceptance Model on Information System:A Case of University Courses Resource Website
指導教授: 戴建耘
學位類別: 碩士
Master
系所名稱: 電機工程學系
Department of Electrical Engineering
論文出版年: 2011
畢業學年度: 99
語文別: 中文
論文頁數: 175
中文關鍵詞: 科技接受模式使用者介面設計大學課程資源網
英文關鍵詞: Technology Acceptance Model (TAM), User-Interface Design, University Courses Resource Website
論文種類: 學術論文
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  • 本研究以使用者介面設計與科技接受模式取向建構「大學課程資源網」使用者的行為特徵模式。另一方面,就高中學生使用「大學課程資源網」的行為,探討使用者介面設計認同、科技接受程度與使用滿意度之現況與差異性分析。最後,驗證各徑路指向之顯著性。研究方法採取問卷調查法與統計分析,採用「大學課程資源網科技接受與使用者介面設計問卷」研究工具,經內部一致性信度分析與分層次因素效度分析後,針對新北市立錦和高級中學一至三年級學生,以立意抽樣方式進行調查,有效樣本共480人。最後,本研究依照研究目的和假設驗證所需,分別以描述性統計、單一樣本t檢定、獨立樣本t檢定、單因子變異數、積差相關與多元迴歸進行資料統計。
    經統計分析後得知:高中學生對於大學課程資源網的各構面題項,除了流暢度之外皆達到同意的顯著水準;差異性分析中,在三年級的學生在「知覺功能」與「使用滿意度」構面上同意程度較一年級學生高,第一類組的學生在「知覺功能」與「知覺系統支援」構面上同意程度較第三類組高,而時常使用網際網路搜尋資料的學生在「知覺功能」與「知覺有用性」同意程度高於偶爾使用的學生;各構面之間呈現高度相關,且在各路徑驗證皆符合研究假設之正向可預測性。

    This study applied User Interface Design (UID) and Technology Acceptance Model (TAM) to explore the user behavior pattern model of "University Courses Resource Website". On the other hand, the researcher caught high school student's behavior of using University Courses Resource Website for comparison analysis and present situation by user interface design self-identity, technology accept level, and use satisfaction. A path analysis approach was applied to test the hypotheses. Questionnaire survey and statistical analysis approach were employed as research method. An instrument was developed and applied as research tool named "Technology Accept and User Interface Design Questionnaire for University Course Resource Website". The internal consistency analysis and factor analysis by domains was conducted to test the reliability and validity of the research instrument. The valid 480 samples were obtained by judgment sampling from first grade to third grade students studied in New Taipei Municipal Junior High School. Lastly, the researcher applied descriptive statistic, one-sample t-test, independent sample t-test, one way ANOVA, Pearson Correlation, and multiple regressions to deal with the research data.
    The result of analysis of variance shows that all factors reached agree level significantly except "Fluency". The agreement level of the third grade students was significantly higher than that of the first grade in the factor of "Perceived
    iv
    Functionality" and "Use Satisfaction"; The agreement level of students who major in liberal art, law and commerce was significant higher than that of students who major in medical science in the factor of "Perceived Functionality" and " Perceived System Support"; The agreement level of high frequency searching information students was significantly higher than fewer frequency searching information students in the factor of "Perceived Functionality" and "Perceived Usefulness". High correlation appeared among factors and the path analysis result demonstrated that hypotheses were proved that independent variables can predict dependent variable positively.

    摘 要 i 英文摘要 iii 誌  謝 v 目  錄 vii 圖 目 錄 xii 表 目 錄 xv 第一章 緒論 1 1.1研究動機與背景 1 1.2研究目的 3 1.3研究假設 4 1.4研究範圍與限制 5 1.5名詞釋義 7 1.5.1 知覺功能(Perceived Functionality,PF) 7 1.5.2 知覺使用者介面設計(Perceived User-Interface Design,PUID) 7 1.5.3 知覺系統支援(Perceived System Support,PSS) 7 1.5.4 知覺有用(Perceived Usefulness,PU) 8 1.5.5 知覺易用(Perceived Ease of Use,PEOU) 8 1.5.6 使用態度(Attitude toward Using,ATT) 8 1.5.7 行為傾向(Behavior Intention,BI) 8 1.5.8 使用滿意度(User Satisfaction,US) 9 第二章 文獻探討 11 2.1科技接受模式 11 2.1.1 理性行為理論(Theory of Reasoned Action,TRA) 11 2.1.2 計畫行為理論(Theory of Planned Behavior,TPB) 13 2.1.3 科技接受模式(Technology Acceptance Model,TAM) 14 2.1.4 TAM-TPB整合模型(Combined-TAM-TPB,C-TAM-TPB) 16 2.1.5 分解式TPB模型(Decomposed TPB,DTPB) 17 2.1.6 第二代TAM(TAM 2) 19 2.1.7 科技接受與使用整合模型(Unified Theory of Acceptance and Use of Technology,UTAUT) 21 2.2使用者介面設計 25 2.2.1 使用者介面設計(User Interface) 25 2.2.2 使用者介面設計原則(User Interface Design Principles) 26 2.2.3 使用者中心設計(User Centered Design) 27 2.2.4 人機介面設計(Human-Computer Interface Design) 29 2.2.5 使用者介面評估(User Interface Evaluation) 29 2.3大學課程資源網 30 第三章 研究方法 33 3.1研究流程 33 3.2研究架構 35 3.3研究方法 37 3.4研究對象 39 3.5研究工具 40 3.5.1 大學課程資源網科技接受與使用者介面設計問卷內容 40 3.5.2 大學課程資源網科技接受與使用者介面設計問卷信度分析 44 3.5.3 大學課程資源網科技接受與使用者介面設計問卷效度分析 50 第四章 研究結果 57 4.1受試者基本變項分析 57 4.1.1. 性別 57 4.1.2. 年級 57 4.1.3. 類組 58 4.1.4. 每天上網時數 58 4.1.5. 使用電腦的歷史 59 4.1.6. 使用網際網路來搜尋資料的頻率 59 4.1.7. 使用網際網路搜尋資源時,遇到最大的困難 60 4.1.8. 曾經使用過大學課程網 60 4.2「大學課程資源網科技接受與使用者介面設計問卷」描述性統計分析 61 4.2.1 「PUID1」題項分析 61 4.2.2 「PUID2」題項分析 61 4.2.3 「PUID3」題項分析 62 4.2.4 「PUID4」題項分析 62 4.2.5 「PF1」題項分析 63 4.2.6 「PF2」題項分析 64 4.2.7 「PF3」題項分析 65 4.2.8 「PF4」題項分析 65 4.2.9 「PSS1」題項分析 66 4.2.10「PSS2」題項分析 67 4.2.11「PSS3」題項分析 67 4.2.12「PEOU1」題項分析 68 4.2.13「PEOU2」題項分析 69 4.2.14「PEOU3」題項分析 69 4.2.15「PEOU4」題項分析 70 4.2.16「PU1」題項分析 71 4.2.17「PU2」題項分析 71 4.2.18「PU3」題項 72 4.2.19「PU4」題項分析 73 4.2.20「ATT1」題項分析 73 4.2.21「ATT2」題項分析 74 4.2.22「ATT3」題項分析 75 4.2.23「BI1」題項分析 75 4.2.24「BI2」題項分析 76 4.2.25「BI3」題項分析 77 4.2.26「BI4」題項分析 77 4.2.27「US1」題項分析 78 4.2.28「US2」題項分析 78 4.2.29「US3」題項分析 79 4.2.30「US4」題項分析 80 4.3「大學課程資源網」現況分析 81 4.3.1. 「大學課程資源網」之知覺使用者介面設計現況分析 81 4.3.2. 「大學課程資源網」之知覺功能現況分析 83 4.3.3. 「大學課程資源網」之知覺系統支援現況分析 85 4.3.4. 「大學課程資源網」之知覺易用現況分析 86 4.3.5. 「大學課程資源網」之知覺有用現況分析 87 4.3.6. 「大學課程資源網」之使用態度現況分析 89 4.3.7. 「大學課程資源網」之行為傾向設計現況分析 90 4.3.8. 「大學課程資源網」之使用滿意度現況分析 92 4.4不同背景變項之差異分析 94 4.4.1 性別 94 4.4.2 年級 97 4.4.3 類組 101 4.4.4 每天上網時數 105 4.4.5 使用電腦的歷史 110 4.4.6 使用網際網路來搜尋資料的頻率 115 4.4.7 使用網際網路搜尋資源時,遇到最大的困難 120 4.4.8 曾經使用過大學課程網 125 4.5大學課程資源網使用者介面設計與科技接受模式徑路分析 129 4.5.1 Pearson積差相關 129 4.5.2 徑路分析 130 第五章 研究結論與建議 139 5.1研究結果 139 5.1.1. 高中學生在大學課程資源網的使用者介面設計認同達滿意程度以上 139 5.1.2. 高中學生在大學課程資源網的科技接受達同意程度以上 139 5.1.3. 高中學生使用大學課程資源網的使用者介面認同程度在「年級」、「類組」、「使用網際網路來搜尋資料的頻率」存有差異 140 5.1.4. 高中學生在大學課程資源網科技接受程度與使用滿意度分別受到「使用網際網路來搜尋資料的頻率」與「年級」影響 141 5.1.5. 使用者介面設計等外部變數在科技接受模式具影響力 141 5.1.6. 高中學生在大學課程資源網知覺功能、知覺使用者介面設計、知覺系統支援、知覺有用性與行為傾向對使用滿意度有顯著影響 142 5.2研究建議 143 5.2.1. 研究對象的選擇 143 5.2.2. 研究深度與廣度 143 5.2.3. 跨群組的不變性檢定 143 參考文獻 145 附 錄 一 大學課程資源網科技接受與使用者介面設計原始問卷 157 附 錄 二 大學課程資源網科技接受與使用者介面設計修正後問卷 171

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