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研究生: 陳姿樺
Chen, Tzu-Hua
論文名稱: 以推拉模式探討「iTaiwan免費無線網路」民眾使用意願
Using Push-pull Mode to Explore Intention Usage of "iTaiwan Free Wi-Fi"
指導教授: 洪榮昭
Hong, Jon-Chao
學位類別: 碩士
Master
系所名稱: 工業教育學系
Department of Industrial Education
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 121
中文關鍵詞: 網路危險信念推拉模式有用性滿意度
英文關鍵詞: iTaiwan free Wi-Fi, Network dangerous belief, Push-pull mode
DOI URL: http://doi.org/10.6345/THE.NTNU.DIE.022.2018.E01
論文種類: 學術論文
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  • 行政院於2011年10月推出「iTaiwan免費無線網路」之服務,於公共區域及大眾運輸場所等建置無線網路環境,供民眾使用。2017年政府提出「公共區域及大眾運輸iTaiwan無線上網躍升計畫」,欲推動iTaiwan全國暢通。本研究將以推拉模式探討「iTaiwan免費無線網路」民眾使用意願,採用問卷調查法,針對有使用過「iTaiwan免費無線網路」受測者進行調查,有效問卷共計286份,經使用結構方程式進行統計分析。研究結果顯示網路危險信念對科技政策之推力、個人需求之拉力具有正相關、科技政策之推力對有用性無顯著相關、個人需求之拉力對有用性具有正相關、有用性對滿意度具有正相關、滿意度對持續使用具有正相關。研究結果發現,民眾對網路危險信念較高,但仍支持政府推動的免費公眾無線網路科技政策,且對網路的需求日益增長,免費公眾無線網路還是有存在必要性。

    In October 2011, Executive Yuan launched “iTaiwan free wireless Internet services” in the public areas and public transportation by providing wireless network for public use. In 2017, the government proposed “Public areas and public transportation iTaiwan wireless Internet proposal”, to promote iTaiwan across the country. This study explored the push and pull mode to investigate public intention to use “iTaiwan free Wi-Fi”. The questionnaire survey was administered, with a total of 286 valid questionnaires collected and analyzed by using structural equation modeling (SEM). The results indicated that the dangerous belief of Internet virtual community was positively related to push effect of science and technology policy and the pull effect is positively rrelated to personal needs. Push effect of science and technology policy showed no significant correlation towards perceived usefulness. However, the pull effect of personal needs showed a positive relation to usefulness. Usefulness toward satisfaction and satisfaction toward continuous intention to use both showed positive correlation. This study found that participants’ dangerous belief of internet was high. However, they still supported the government to promote free public Wi-Fi access. In conclusion, the demand for internet is growing, thus free public wireless network is necessary.

    摘要 i Abstract ii 目次 iii 表次 v 圖次 vii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與研究問題 3 第三節 名詞釋義 4 第四節 研究方法和研究步驟 6 第二章 文獻探討 9 第一節 公眾無線區域網路 9 第二節 網路危險信念 18 第三節 PPM模型理論 24 第四節 科技接受模式 32 第五節 顧客滿意度 36 第六節 持續使用 42 第三章 研究設計與實施 45 第一節 研究架構 45 第二節 研究假設 48 第三節 問卷設計 52 第四節 資料分析方法 55 第四章 研究結果分析與討論 61 第一節 受測者背景分析 61 第二節 測量工具因素分析 65 第三節 相關性分析 78 第四節 差異性分析 89 第五節 綜合討論 94 第五章 結論與建議 99 第一節 研究結論 99 第二節 建議 100 第三節 研究限制 101 第四節 後續研究之建議 102 參考文獻 103 附錄 「以推拉模式探討iTaiwan Wi-Fi民眾使用意願」研究問卷 119

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