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postgraduate thesis: Enhancement of competitiveness of established regional shopping centres by effective marketing strategies: acase study of Dragon Centre
| Title | Enhancement of competitiveness of established regional shopping centres by effective marketing strategies: acase study of Dragon Centre |
|---|---|
| Authors | |
| Issue Date | 2007 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Tam, K. J. [譚景康]. (2007). Enhancement of competitiveness of established regional shopping centres by effective marketing strategies : a case study of Dragon Centre. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4500947 |
| Degree | Master of Housing Management |
| Subject | Shopping centers - China - Hong Kong - Marketing. |
| Dept/Program | Housing Management |
| Persistent Identifier | http://hdl.handle.net/10722/131439 |
| HKU Library Item ID | b4500947 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Tam, King-hong, Johnny. | - |
| dc.contributor.author | 譚景康. | - |
| dc.date.issued | 2007 | - |
| dc.identifier.citation | Tam, K. J. [譚景康]. (2007). Enhancement of competitiveness of established regional shopping centres by effective marketing strategies : a case study of Dragon Centre. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4500947 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/131439 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B45009478 | - |
| dc.subject.lcsh | Shopping centers - China - Hong Kong - Marketing. | - |
| dc.title | Enhancement of competitiveness of established regional shopping centres by effective marketing strategies: acase study of Dragon Centre | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b4500947 | - |
| dc.description.thesisname | Master of Housing Management | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | Housing Management | - |
| dc.description.nature | published_or_final_version | - |
| dc.identifier.doi | 10.5353/th_b4500947 | - |
| dc.date.hkucongregation | 2008 | - |
| dc.identifier.mmsid | 991030777589703414 | - |