簡易檢索 / 詳目顯示

研究生: 康靖玉
Kang, Jing Yu
論文名稱: 探討建置時尚服飾業C2B精準資料庫之研究
Research of Constructing a Consumer - Oriented Precise Database of Fashion Closthing
指導教授: 張佳榮
Chang, Chia-Jung
口試委員: 劉素娟
Liu, Su-Chuan
鄒蘊欣
Chou, Yu-Hsin
張佳榮
Chang, Chia-Jung
口試日期: 2022/05/25
學位類別: 碩士
Master
系所名稱: 國際時尚高階管理碩士在職專班
Executive Master of Business Administration Program in Global Fashion
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 41
中文關鍵詞: 資料庫流行服飾服飾設計C2B數據分析
英文關鍵詞: Database, Fashion, Clothing Design, C2B(Consumer-Oriented), Data Analysis
研究方法: 半結構式訪談法
DOI URL: http://doi.org/10.6345/NTNU202200630
論文種類: 學術論文
相關次數: 點閱:35下載:0
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 摘要 ............................................................................................................................... ii Abstract ......................................................................................................................... iv 第一章 緒論 ................................................................................................................. 1 第一節、研究背景與動機 ........................................................................................ 1 第二節、研究目的與問題 ........................................................................................ 5 第三節、研究流程 .................................................................................................... 6 第二章 文獻探討 .......................................................................................................... 7 第一節、時尚服裝產業經營現況 ............................................................................ 7 第二節、服飾設計 .................................................................................................. 11 第三節、服飾資料庫 .............................................................................................. 13 第三章 研究方法 ....................................................................................................... 19 第一節 質性訪談 .................................................................................................... 19 第二節 訪談對象 .................................................................................................... 20 第三節 訪談大綱 .................................................................................................... 20 第四章 研究結果 ........................................................................................................ 22 第一節 服飾經營之商業模式及促銷模式 ............................................................. 22 第二節 服飾設計之蒐集資訊管道及設計元素 .................................................... 25 第三節 資料庫之使用狀況及功能開發 ................................................................ 28 第四節 訪談小結 ..................................................................................................... 31 第五章 結論與建議 .................................................................................................... 32 第一節 研究結論 ..................................................................................................... 32 第二節 研究限制與未來建議 ................................................................................. 37 參考文獻 ..................................................................................................................... 38

    Bailey, T. (2001). Organizational innovation in the apparel industry. Industrial Relations 32(1), 30-48.
    Barnard, M. (1996). Fashion as Communication. Oxon and New York: Routledge.
    Barnes, L., and G. Lea-Greenwood. (2007, 03.01-03.03). From concept to consumer: the case of fast fashion. In (Ed.), (pp.). Colombo , Sri Lanka: The Textile Institute.
    Barnes, L., and G. Lea-Greenwood. (2006). Fast fashioning the supply chain: shaping the research agenda. Journal of Fashion Marketing and Management, 10(3), 259-271. doi: 10.1108/13612020610679259
    Barnes, L., and G. Lea-Greenwood. (2010). Fast fashion in the retail store environment. International Journal of Retail & Distribution Management, 38(10), 760-772. doi: 10.1108/09590551011076533
    Barnes, L., Lea-Greenwood, G., Hayes, S.G. and Wraeg, C. (2007, 03.01-03.03). The impact of fast fashion on promotion in the UK apparel market. In (Ed.), (pp.). Colombo , Sri Lanka: The Textile Institute.
    Bravo, T. (2016, February). How social media has changed the fashion week game. Retrieved from http://www.sfchronicle.com/style/article/How-social-media-has-changed-the-fashion-week-game-6855195.php
    Doyle, S. A., Moore, C.M. and Morgan, L. (2006). Supplier management in fast moving fashion retailing. Journal of Fashion Marketing and Management, 10(3), 272-281.
    DuBreuil, M., & Lu, S. (2020). Traditional vs. big-data fashion trend forecasting: an examination using WGSN and EDITED. International Journal of Fashion Design, Technology and Education, 13(1), 68-77.
    ECKERT, C. M., and STACEY, M.K. (2001, 12.18-12.20). Designing in the context of fashion -Designing the fashion context. In (Ed.), (pp. 113-129). Delft, Netherlands: Delft University Press.
    Fashion eCommerce: 9 Trends to Capitalize On In 2022. (17/05/2022). Yieldify. URL: https://www.yieldify.com/free-guides/fashion-ecommerce-trends/
    Fox, R., Grail, M., & Peng, A. (2018) Geek meets chic: Four actions to jump-start advanced analytics in apparel. San Francisco: McKinsey & Company.
    Hadi Kiapour, M., Han, X., Lazebnik, S., Berg, A. C., & Berg, T. L. (2015). Where to buy it: Matching street clothing photos in online shops. In Proceedings of the IEEE international conference on computer vision (pp. 3343-3351).
    IED Barcelona brings access to WGSN to their students https://www.ied.edu/barcelona/blog/ied-barcelona-brings-access-to-stylesight-to-their-students/7529
    Kaiser, S. B., Nagasawa, R. H., and Hutton, S. S. (1989). Toward a theory of fashion and the social construction of meaning: Symbolic—interactionist in sights and initiatives. Paper presented at the Gregory Stone Symposium, Arizona State University.
    Kate Middleton Wears an Under $100 Blazer on Her Trip to Denmark (Feb 22, 2022). VOGUE. URL: https://www.vogue.com/article/kate-middleton-affordable-blazer-zara
    Lin, Y., Zhou, Y., & Xu, H. (2015, January). Text-generated fashion influence model: An empirical study on style.com. Paper presented at 48th Hawaii International Conference on IEEE, Honolulu, HI.
    Long, X., & Nasiry, J. (2022). Sustainability in the fast fashion industry. Manufacturing & Service Operations Management.
    M. H. Kiapour, X. Han, S. Lazebnik, A. C. Berg and T. L. Berg, "Where to Buy It: Matching Street Clothing Photos in Online Shops," 2015 IEEE International Conference on Computer Vision (ICCV), 2015, pp. 3343-3351, doi: 10.1109/ICCV.2015.382.
    Millennials and Gen Z lead pledge to ditch fast fashion in 2019. (2019). Thredup. URL: https://uk.fashionnetwork.com/news/Millennials-and-gen-z-lead-pledge-to-ditch-fast-fashion-in-2019,1053724.html
    Ming Law, K., Zhang, Z. M., & Leung, C. S. (2004). Fashion change and fashion consumption: the chaotic perspective. Journal of Fashion Marketing and Management: An International Journal, 8(4), 362-374.
    Minichiello, V., Aroni, R., & Hays, T. N. (2008). In-depth interviewing: Principles, techniques, analysis. Pearson Education Australia.
    Takagi, M., Simo-Serra, E., Iizuka, S., & Ishikawa, H. (2017). What makes a style: Experimental analysis of fashion prediction. Paper presented at the Proceedings of the IEEE International Conference on Computer Vision Workshops
    Vafokulova, M., & Juraev, U. (2022). Marketing strategy and failure of Forever 21.(What is the reason behind Forever 21’s failure?). Eurasian Research Bulletin, 4, 67-75.
    Veit, A., Alldrin, N., Chechik, G., Krasin, I., Gupta, A., & Belongie, S. (2017). Learning from noisy large-scale datasets with minimal supervision. Paper presented at the Proceedings of the IEEE Conference on Computer Vision and Pattern Recognition.
    Vittayakorn, S., Yamaguchi, K., Berg, A. C., & Berg, T. L. (2015). Runway to realway: Visual analysis of fashion. Paper presented at the 2015 IEEE Winter Conference on Applications of Computer Vision.
    Zara Owner's Lean Business Model Helps It Cope With Pandemic. (16 SEP 2020). Bloomberg L.P. URL: https://www.bqprime.com/business/inditex-earnings-beat-analyst-estimates-as-zara-stores-reopen
    Zhao, L., & Min, C. (2019). The rise of fashion informatics: A case of data-mining-based social network analysis in fashion. Clothing and Textiles Research Journal, 37(2), 87-102.
    Zheng, S., Yang, F., Kiapour, M. H., & Piramuthu, R. (2018). Modanet: A large-scale street fashion dataset with polygon annotations. Paper presented at the Proceedings of the 26th ACM international conference on Multimedia.
    POP服裝趨勢網( https://pop136.com/aboutpop.php?sn=1)
    白景寧(2017)。探討流行服飾品牌的創新行銷方法。實踐大學服裝設計學 系研究所碩士論文,台北市。
    萬文隆. (2004). 深度訪談在質性研究中的應用 . 生活科技教育月刊 , 37(4), 17-23.
    呂瑞真(2010),流行趨勢與 Zara品牌設計模式於女用鞋包設計之應用,嶺東科技大學流行設計研究所碩士論文
    林金定, 嚴嘉楓 , & 陳美花 . (2005). 質性研究方法 : 訪談模式與實施步驟分析 . 身心障礙研究季刊 , 3(2), 122-136.
    李宏偉(1999)。流行預測,商鼎出版社。(原著Rita Perna原書Fashion Forecasting: A Mystery or a Method)
    林于涵(2011)。群眾外包策略研究 -以台灣流行服飾為例
    林芳伃(2012)台灣機能性布料加入流行服飾元素之創新模式
    林淑惠(2008)以設計管理出發探討台灣服裝產業之經營管理模式
    星展紡織業分析
    疫情產業分析
    紡織成衣
    20204Q回顧與展望
    紡織成衣數位轉型
    陳猷文(2019)應用資料庫行銷探討服飾業之顧客價值分析-以立利恩服飾店為例
    黃美菁(2009)服裝之風格分析與衍生設計
    黃富纖(2020)從街頭看時尚:應用深度學長了解流行趨勢
    羅雅萱譯(2008)。趨勢學學趨勢,美商麥格羅.希爾國際股份有限公司。
    全球紡織產業的未來趨勢與成功模式
    (2015年12月)。EPC Global。取自:GS1 Taiwan。URL: https://www.gs1tw.org/twct/gs1w/pubfile/2015_Winter_p34-46.pdf
    Zara對抗電商秘訣:線上下單、線下取貨(2018年3月8日)。數位時代。取自:https://www.bnext.com.tw/article/48408/zara-against-ec-online-offline-o2o
    擋不住誘惑!H&M在最後一刻加入天貓商城,還能在快時尚的電商競爭裡獲得什麼優勢?(2018年3月28日)。數位時代。取自:https://www.bnext.com.tw/article/48650/-h-and-m-join-tmall
    Johan Ku【行內人帶你搞懂時裝週】服裝設計師古又文談「時裝週」(2018年6月8日)。BeautiMode。取自:https://www.beautimode.com/article/content/85200/
    H&M 初逢難題的快時尚:寧燒 12 噸庫存,也不願降價出售(2018年9月5日)。TechOrange 科技報橘。取自: https://buzzorange.com/techorange/2018/09/05/hnm/
    快時尚巨人倒下!Forever 21正式聲請破產,3個錯誤成致命關鍵(2019年9月30日)。數位時代。取自:https://www.bnext.com.tw/article/54905/forever-21-bankrupt
    新冠疫情對全球紡織服裝產業影響幾何(2020年 4月 16日)。(台灣區絲織工業同業公會)。
    取自: http://www.filaweaving.org.tw/news-detail/show-818493.htm
    紡織成衣服飾品產業數位轉型之路(2020年 6月 12日)。(台灣就業通)。取自:
    https://job.taiwanjobs.gov.tw/internet/index/DocDetail.aspx?uk=1590&docid=37757
    服飾產業2020年兵敗如山倒,浩勢餘生的品牌如何走一步(2020年11月24日)。數位時代 。取自: https://www.bnext.com.tw/article/59743/clothes-industry-coronavirus-impact

    無法下載圖示 電子全文延後公開
    2027/06/17
    QR CODE