台灣米於史瓦濟蘭之食味品質分析

Sensory Evaluation for Preference and Acceptability of the Taiwan Indica Rice var. TCS 10 in the Kingdom of Swaziland

吳東鴻(Dong-Hong Wu) ； 王俊富(Chun-Fu Wang) ； 賴明信(Ming-Hsing Lai)

《台灣農業研究》 60卷1期 (2011/03) Pp. 11-20

https://doi.org/10.6156/JTAR/2011.06001.02

摘要

台灣良質米品種未在史瓦濟蘭王國市場上大量流通前，原本偏好乾、鬆口感的史國人民是否能接受具黏、軟特質之台灣米，其市場接受度將嚴重影響價格、包裝等行銷策略。對此有其必要進行米飯官能品評，以定位史國米飯食味趨勢，故本次品評邀請13位史瓦濟蘭世界展望會農業推廣人員，品評員來源分布涵蓋史國四省且皆具有購買能力。並依據農委會稻米食味評鑑方法，以當地主要食用米‘預煮米(parboiled rice)’為對照組，分別就外觀、香味、口感、黏性、硬度與總評等項目，評估南非白米（次要食用米）、印度米、泰國米與台灣米（台中秈10號），各與預煮米的喜好比較。結果顯示史國人民對台灣米與預煮米、南非白米等，於各品評項目上均未達顯著差異水準，顯示彼此間之整體接受程度相近；並由喜好程度分布得知，喜好台灣米與不喜好者約各半，顯示台灣米在史國未大量流通前，已有部份人士能接受其口感，因此商售初期，將以2 kg 小包裝且零售價15 史幣累積品牌能見度。

關鍵字

水稻 ； 官能品評 ； 台灣米 ； 秈稻 ； 行銷策略

並列摘要

People of Swaziland prefer eating dry and loose parboiled rice. The Taiwan indica rice var. Taichung Sen TCS 10 produced in Taiwan has high cooking quality (sticky, soft and tender), but it remains unpopular in the market place of Swaziland. The objective of the study was to conduct a sensory evaluation to determine level of preference and acceptability to the Taiwan indica rice var. TCS 10 in Swaziland. Thirteen agricultural specialists from the organization of World Vision Swazi were invited to serve as panelists for assessing the Taiwan indica rice var. TCS 10 using the method of “Rice Sensory Evaluation Proposal” developed by Council of Agriculture, Taiwan. The five rice samples used in this study were Taiwan indica rice (var. TCS 10), Indian rice variety, Thailand rice variety, South Africa white rice varity (less popular rice in Swaziland) and parboiled rice (the most popular rice in Swaziland). Each cooked rice sample was evaluated for appearance, aroma, flavor, cohesiveness, hardiness and overall appraisal compared with parboiled rice. No significant difference (P＞0.05) was found among panelists evaluated on level of preference and acceptance to Taiwan indica rice var. TCS 10, Indian rice, Thailand rice, South Africa white rice. However, about half of the panelists showed an overall perference to the Taiwan indica rice var. TCS 10. This finding suggests that the Taiwan indica rice (var. TCS 10) may be of market potential in the Kingdom of Swaziland and, thus, conducting a further market trial on sales of small packages (2 kg/bag) of Taiwan indica rice var. TCS 10 in Swaziland is warranted.

並列關鍵字

Oryza sativa ； Sensory evaluation ； Taiwanese rice ； Indica rice ； Marketing strategy