Product Differentiation Strategy is one of themost important strategies used by 3C corporations. Consumers' percievied brand value and purchase intention are also influenced by product line extension and advertisement. This paper used experimental design method to analyze the effect of the innovative product attributes on consumer's brand evaluation and purchase intention. Product line extension and advertisement are incorporated as moderation variable. The results obtained are summerarized as follow: Consumer's brand evaluation and purchase intention are not directly influenced by innovative product attirbutes. With the procuct line extension and advertisement as the moderation variables, the effect of innovative product attributes on brand evaluation has shown.