青少年家庭溝通型態對物質主義和強迫性購買之影響研究

The Influences of Young Consumer Family Communication Patterns on Materialism and Compulsive Buying

張威龍(Wei-Lung Chang)

《管理評論》 18卷2期 (1999/05) Pp. 87-117

https://doi.org/10.6656/MR.1999.18.2.CHI.87

摘要

青少年的消費市場日愈龐大，而家庭溝通型態對青少年的消費行為影響甚大。本研究目的在探討不同的家庭溝通型態對物質主義及強迫性購買者間之影響，及了解台灣青少年的家庭溝通型態，物質主義及強迫性購買者之分佈。並驗證過去研究所發展有關家庭溝通型態，物質主義及強迫性購買量表在台灣的跨文化適用性。以台灣北部某專科學校學生為對象，經結構式問卷方式蒐集資料，並以各種統計分析方法驗證之。結果發現：家庭溝通型態，物質主義及強迫性購買量表在台灣的跨文化適用性確實具有良好的信度與效度。家庭溝通型態之四種型態分佈相當平均，而物質主義及強迫性購買者之分佈比例較偏高。家庭溝通型態中的社會與概念導向皆與物質主義有顯著關係此與過去研究不同，與強迫性購買者間之關係則與過去研究相同，皆具有顯著的關係。父親的職業與職位會影響家庭採取社會或概念導向的溝通方式。

關鍵字

家庭溝通型態 ； 物質主義 ； 強迫性購買 ； 社會導向 ； 概念導向

並列摘要

The purpose of this paper are explore influences of Family Communication Patterns (FCP) on Materialism with Compulsive Buying and finds distribution each type with demographic of FCP. Bases on previous research which developed the Materialism and Compulsive Buying inventory identifying cross culture reliability and validity. Data was administered by junior college students in Taiwan northern and with statistic analyzed validity examination and computed for scale reliability and LISREL Confirmatory factory analysis for model fitness Findings indicate to support for internal consistency of scale reliability and validity. The distribution almost equal of four types of FCP and there is high ratio Materialism and Compulsive of young junior college consumers in Taiwan. The both social and concept orientation of FCP have strong relationship with Materialism that different with previous research and support hypothesis that both social and concept orientation of FCP have strong relationship with Compulsive. Father's occupation and position have strong relationship with both social and concept orientation of FCP.

並列關鍵字

Family Communication Patterns ； Materialism ； Compulsive Buying

參考文獻

Belch, G. E.,Belch, M. A.,Cersino, G.(1985).Parental and Teenage Child Influence in Family Decision Making.Journal of Business Research.13

Belk, R. W.(1983).Worldly Possessions: Issues and Criticisms.Advances in Consumer Research.10

Belk, R. W.(1984).Three Scales to Measure Constructs Related to Materialism: Reliability, Validity, and Relationships to Measures of Happiness.Advances in Consumer Research.11

Belk, R. W.(1985).Materialism: Trait Aspects of Living in the Material World.Journal of Consumer Research.12(3)

Belk, R. W.(1995).Consumption as Vanguard.London:Routledge.