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多功能體育館意義初探與未來展望

The Significance of Multi-Purpose Sports Centers and Their Future Prospects

摘要


運動場館是運動產業發展的基本面向,而運動場地種類繁多,唯運動場館得以作為總體概念之名詞。場館擁有多用途、多角化經營、冠名權、職業運動進駐及提供城市轉型的外溢效果,使得「體育館」在各類運動場館中脫穎而出,成為提供人們從事各類運動行為的重要場所。運動場館涵蓋範圍較廣,而體育館則為設置體育場必備條件。目前臺灣興建場館朝向多功能、大型、室內體育場館方向演進,而其他巨蛋存在則顯示,臺灣過度使用巨蛋名稱,然事實上,甚多體育館皆未達巨蛋規模。為提高國際能見度,有效提昇其使用效益,未來體育館之規劃,公部門面向應以建構國家級多功能體育館為目標,跨部會整合資源、編列預算,並積極爭取與擴編經費資源;而營運部分,建議可朝向功能多用途、營運方式多角化、充分利用營運時間、商業機能運轉、優秀經營團隊組合與提昇體育館之服務業競爭力方向前進。而興建亦應釐清目標與功能定位、設計議題之設定、評估營運相關議題。期本文得以協助澄清體育館之定位與意義,並在政府財政資源日益減縮之際,提醒各界重視營運與投資績效,使大型體育館之興建,得以充分發揮預期效益,也希冀本文得以對整體運動產業發展,提供有效之參考準據。

關鍵字

運動場館 巨蛋 露天體育館

並列摘要


Sports facilities are central to the sport industry. Many different types of facility come under the overall category of ”sports facility.” These facilities have multiple uses as well as diversified operations, naming rights, residence of sports professionals, and spillover effects on urban transformation. Within the category of sports facilities, the sports center plays a unique role, providing a venue for people to participate in many different types of sport. Sports facilities cover a broad range of venues; however, the sports center is central to all of these facilities. Currently, new sports venues in Taiwan tend to be multi-purpose, large-scale indoor facilities. However, despite the excessive use of the term ”arena” in Taiwan, many of these sports centers are not actually on the scale of arenas elsewhere. Therefore, future planning of sports centers should focus on multi-purpose use, diversified operations, optimal use of operational periods, recruitment of outstanding management teams, and improvements in service sector competitiveness. In addition, when building such facilities, there should be a clear understanding of their objectives and functions, awareness of any design issues, and a full assessment of operational issues. This paper helps clarify the meaning and significance of sports centers, and highlights the importance of operational and investment performance when faced with increasing constraints on the provision of government resources, ensuring that the expected benefits from such facilities fully materialize. It is also hoped that this paper will provide a useful reference for the overall development of the sports industry.

並列關鍵字

sports facilities stadium stadium

參考文獻


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被引用紀錄


黃國恩、林聯喜、胡林煥(2017)。學校運動場館營運策略分析-以臺大運動休閒館為例臺灣體育運動管理學報17(2),201-223。https://doi.org/10.6547/tassm.2017.0008
林百也(2013)。運動場館體驗與服務品質關聯性分析運動休閒管理學報10(4),19-31。https://doi.org/10.6214/JSRM.1004.002

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