從性別與年齡探討銀髮族安康旅館服務與設備需求之差異

Gender and Age Variations on Demand of Services and Facilities for Wellness Hotels among Older Adults

何景華(Ching-Hua Ho)

《觀光休閒學報》 16卷3期 (2010/12) Pp. 189-210

https://doi.org/10.6267/JTLS.2010.16(3)1

摘要

本研究主要在探討性別與年齡對於安康旅館服務與設施之關聯性。樣本為1,103位50歲以上具有旅遊及住宿經驗的銀髮族；其中女性占55%(n=610)，男性占45%(n=493)。本研究將銀髮族分為女性50~64歲、男性50~64歲、女性65歲（含）以上、男性65歲（含）以上等四個族群，就其需求與內涵分別探討之。探索性因素分析共產生三項服務因素：「休閒養生課程」、「個人化專業照護與服務」、「舒適宜人的環境」以及四項設施因素：「友善浴室環境」、「大字鍵標示設計」、「室內照明與安全設施」、「安全感應設備」。變異數分析(ANOVA)進一步發現，性別與年齡對於安康旅館服務與設施之需求皆有顯著的影響。總的來說，不管對65歲（含）以上之銀髮族或是50~64歲之潛在銀髮族而言，女性比男性更加重視飯店的服務與設施。本研究結果對於休閒和旅遊產業在開發熟齡市場時，具有相當的意義。

關鍵字

銀髮族 ； 安康旅遊 ； 服務 ； 設備 ； 住宿需求

並列摘要

This paper examines how gender and age are related to demand for various wellness hotel services and facilities. In total, 1,103 older adults who had travel and accommodation experiences were involved in this survey study. The sample consisted of people aged 50 and older. 55% (n=610) of participants were females, and 45% (n=493) were males. The sample was divided into four groups: ”young-older females” aged 50-64, ”young-older males” aged 50-64, ”old-older females” aged 65 and older, and ”old-older males” aged 65 and older. The exploratory factor analysis was used to divide a list of wellness hotel services into three factors: Leisure and Wellness Programs, Personalized Care and Medical Services, and Comfort and Relax Environment. Similarly, factor analysis helped to divide a list of wellness hotel facilities into four factors: Friendly Restroom, Enlarged Signs and Designs, Lighting and Safety Facilities, and Safety Alarm Systems. The ANOVA analyses were further carried out to test the relationships of gender and age to the three factors assessing demands of wellness services as well as the four factors assessing demands of wellness facilities. Significant results were found for all of the three services factors and the four facilities factors. In conclusion, women were more likely than men to consider wellness services and facilities important regardless of ”young-older adults” or ”old-older adults.” The results of the study may have implications for the leisure and tourism industry in targeting ”maturing markets.”

並列關鍵字

older adults ； wellness tourism ； services ； facilities ； demands of accommodation

參考文獻

李維靈、施建彬、邱翔蘭(2007)。退休老人休閒活動參與及其幸福感之相關研究。人文暨社會科學期刊。3(2)，27-35。

呂銀益、呂謙、徐揚、王瑞麟、李麗瓊、邱裕新(2002)。第34屆世棒賽賽會服務品質與服務滿意度研究。台灣體育運動管理學報。1，35-54。

內政部統計處，(2005)，中華民國94 年台閩地區老人狀況調查結果摘要分析【線上資料】，來源：http://www.moi.gov.tw/stat/ [2010, April 30]。

內政部統計處，(2008a)，97 年國民生活狀況調查摘要分析【線上資料】，來源：http://sowf.moi.gov.tw/stat/Survey/97 年國民.doc [2010, April 30]。

內政部統計處，(2008b)，中華民國97 年中老年狀況調查統計結果綜合分析【線上資料】，來源：http://www.stat.gov.tw/public/Attachment/972915445771.doc [2010, April 30]。