Recently, the rate of procreation has been decreased year by year, and the numbers of school students are the same. Schools face many changes and impacts that are inevitable. It is an important issue how school has effective marketing strategy to get the identifications and more resources in order to enhance the educational efficiency. The school marketing has its importance but it is insufficient in promotions and related researches. The purpose of the research attempt to analyze master's dissertation and doctoral thesis of school marketing, in order to find the gaps of elementary school marketing, and according to the gaps, researcher want to offer some suggestions for elementary school marketing. Expecting to cause some directions for elementary school marketing, let it advance more.